Lacy works directly with Inbound Strategists and clients to create their Inbound Marketing Strategy, set up powerful customized campaigns, and manage the production of premium content. She oversees RUNNER’s digital strategy and creative departments to ensure that we’re not just making content that looks great – we’re delivering exciting, memorable marketing tools that contribute to our clients’ bottom line.

Lacy holds a Master’s degree in Emerging Media and Communication from the University of Texas at Dallas, and was previously the founder of DiveBomb Media, a social media strategy agency dedicated to humanizing brands in digital spaces. Lacy is fascinated with how new technology changes the norms of communication so rapidly and how that adaptation factors into how consumers relate to - and interact with - brands online.

Lacy loves traveling, riding bikes, live music (from metal to indie), nerdy conversation, and the Dallas art community. As a true southern lady, she enjoys bourbon in its various forms as her drink of choice (usually in the form of an Old Fashioned). Lacy is married to RUNNER’s other Co-Founder, Reagan, and they welcomed their beautiful baby boy into the world in 2014. They also have two spoiled fur-babies: a 115-pound Mastador and a 9-pound Chiweenie.