Caitlin’s strong background in content marketing, social media and marketing automation helps her lead the charge in developing and executing digital marketing and website strategies with a specific focus on inbound marketing and paid media. When it comes to client success, Caitlin pulls out all the stops with the account teams to measure, analyze and report on all digital marketing efforts in order to optimize the full conversion pathway and uncover possible new opportunities.

With almost a decade of both in-house and agency experience, Caitlin uses her experience in working on both ends of the spectrum to help bridge the gap in client expectations and needs when it comes to B2B and B2C growth-driven campaigns and marketing efforts in a wide array of industries.

Outside of the work, Caitlin keeps busy by donating her time to working with her favorite nonprofit ... by helping with their digital marketing, of course!