Insight on Medical Practice & Healthcare Marketing
Introduction Your medical practice website is the front door of your practice online. It is the foundation of your medical practice marketing because it impacts several different marketing objectives. Medical Practice Website Objectives 1. Builds Your Reputation The design of
Introduction SEO is critical for modern medical practices. But, first, you must have the right SEO strategy to improve your medical website ranking and drive more traffic. Unlike paid advertising, there are no guarantees for placement or performance. As a
Introduction As a physician, you’ve been building your reputation for years. Online reputation management for doctors is a long-term strategy built by more than just how to get patients to write reviews. This guide will show you a proven strategy
Introduction As digital marketing becomes the primary strategy for how practices build their reputation and attract new patients, many practices are still not treating the data they generate in marketing as sensitive health information. But, it is possible to do
How many times have you worked on a campaign that didn’t work? Do you remember the reason? Marketing is a process of experimentation, and experiments don’t always work. But there are a few common reasons that I see marketing campaigns
As the majority of patient research is now happening online, many of the patients that reach out to your practice will do so after-hours when it’s most convenient. In fact, in a recent client audit, we found that 27% of
Experienced marketers have a few mental models and strategic frameworks that provide the foundation for how they view and execute marketing campaigns. In this article, I want to share a few of the ones our agency has used that have
The front office of every medical practice is busy. In addition to responding to new patient inquiries, your front office is busy fielding communication and engaging with existing patients. When your front office is stretched thin, it can have a
