We’re starting a weekly video series! In this first video, we share key findings from the Salesforce 2018 State of Marketing report. Reagan and John talk about our reactions to the 2018 report and the key takeaways that are most likely to impact your business – the increasing importance that marketing is playing across the customer journey, the disconnect between sales and marketing and the struggles most businesses see having to integrate a high number of data sources.
Work Smarter and Win more Deals with the Right CRM Tool for Your Company
What is a CRM?
CRM stands for Customer Relationship Management. And, CRM tools do just that. They allow you to maintain detailed records of your customers and potential customers, keeping all of their contact, opportunity (deal) and behavioral information in one location.
Within your CRM, you should be able to tell when Joe Smith first became a prospect,