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Managing Your Online Reviews: Get More & Better Business Reviews [Video]

In our latest video, we peel back the layers of managing your online reviews. Discover why you should be using an online review management tool and how it can directly affect your company’s revenue. These tactics will help bring in more positive and less negative reviews. As an added bonus, you can also expect to see increased conversion rates, and (SEO) Search Engine rankings.

Interested in learning how you can get more and better online reviews for your business?

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Beyond Default Forms: Better Lead Generation Tactics [Video]

John and Chris discuss how important it is to move beyond the standard contact forms on your website to connect with prospects and bring in more leads—especially when it comes to connecting with prospective patients on healthcare websites.

Find out how we use custom assessments and conversational marketing in place of standard lead generation forms to create more value for the prospect and bring in more qualified leads for our clients.

Interested in using these tactics to super-charge lead generation for your business?

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Actionable Branding: StoryBrand [Video]

In our latest weekly video, we discuss a foundational part of growing your business: working on your brand. Many branding exercises can be abstract and it’s often hard to understand how they directly affect your business. StoryBrand is different thanks to the actionable and easy to understand framework. Check out these top takeaways from Certified StoryBrand guide John Keehler, and learn how the seven key elements give brands the power to transform their business by making their customers the hero of the story.

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Salesforce State of Marketing 2018 [Video]

We’re starting a weekly video series! In this first video, we share key findings from the Salesforce 2018 State of Marketing report. Reagan and John talk about our reactions to the 2018 report and the key takeaways that are most likely to impact your business – the increasing importance that marketing is playing across the customer journey, the disconnect between sales and marketing and the struggles most businesses see having to integrate a high number of data sources.

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control online reviews

Can a Business Control its Online Reputation?

Yes, With the Right Online Review Management Strategy

Almost every business has encountered online reviews about their products, services, or even employees. Whether good or bad, these reviews impact your bottom line. Everyone’s got an opinion, and now they’re all posted online for the world to see… wouldn’t it be nice to have some control?

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RUNNER 2018 Clutch Award

RUNNER (Again!) Earns Top Awards as one of the Best Digital Marketing Agencies

Best Digital Marketing Agency Dallas 2018

We are pleased to announce that Clutch has recognized our hard work and dedication to the digital field once again, naming RUNNER alongside select other agencies as standouts in the following fields:RUNNER wins top advertising and marketing companies in Dallas in 2018

  • Top Full Service Digital Agency – Dallas – 2018

  • Top Digital Strategy Agency – Dallas – 2018

  • Top Inbound Marketing Agency –

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Blog Graphic Reviews

Boost Revenues with a Proactive Approach to Online Review Management

HOW REVIEW MANAGEMENT PROMOTES BUSINESS GROWTH

It’s no matter of opinion: online reviews hit more than your ego; they impact your bottom line. A study published by Harvard Business School found that a 1-star increase in ratings can equal a 5-9% increase in revenue; adversely other studies have found a single negative review can drive away up to 30 potential customers on average. Harnessing praise and handling critiques takes a system and a strategy to steer it all successfully.

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Google Attribution 360 - source Google

Why Google Killing “Last Click” Attribution Takes Marketing Intelligence to the Next Level

Earlier this summer, at Google’s Google Marketing Next event, the company announced plans to phase out last-click attribution by the end of the year, and bring focus to Google Attribution, a multi-channel, totalitarian model.

For marketers, this is a good thing. Really, it’s a great thing. And, it is long overdue.

By eliminating a singular focus on the last consumer touchpoint, and taking into account the ENTIRE consumer journey with a brand,

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