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control online reviews

Can a Business Control its Online Reputation?

Yes, With the Right Online Review Management Strategy

Almost every business has encountered online reviews about their products, services, or even employees. Whether good or bad, these reviews impact your bottom line. Everyone’s got an opinion, and now they’re all posted online for the world to see… wouldn’t it be nice to have some control?

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RUNNER 2018 Clutch Award

RUNNER (Again!) Earns Top Awards as one of the Best Digital Marketing Agencies

Best Digital Marketing Agency Dallas 2018

We are pleased to announce that Clutch has recognized our hard work and dedication to the digital field once again, naming RUNNER alongside select other agencies as standouts in the following fields:RUNNER wins top advertising and marketing companies in Dallas in 2018

  • Top Full Service Digital Agency – Dallas – 2018

  • Top Digital Strategy Agency – Dallas – 2018

  • Top Inbound Marketing Agency –

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Blog Graphic Reviews

Boost Revenues with a Proactive Approach to Online Review Management

HOW REVIEW MANAGEMENT PROMOTES BUSINESS GROWTH

It’s no matter of opinion: online reviews hit more than your ego; they impact your bottom line. A study published by Harvard Business School found that a 1-star increase in ratings can equal a 5-9% increase in revenue; adversely other studies have found a single negative review can drive away up to 30 potential customers on average. Harnessing praise and handling critiques takes a system and a strategy to steer it all successfully.

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Google Attribution 360 - source Google

Why Google Killing “Last Click” Attribution Takes Marketing Intelligence to the Next Level

Earlier this summer, at Google’s Google Marketing Next event, the company announced plans to phase out last-click attribution by the end of the year, and bring focus to Google Attribution, a multi-channel, totalitarian model.

For marketers, this is a good thing. Really, it’s a great thing. And, it is long overdue.

By eliminating a singular focus on the last consumer touchpoint, and taking into account the ENTIRE consumer journey with a brand,

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Chrome SSL 'Not Secure' Examples

No SSL Certificate On Your Website? Here’s Why That Could Be Terrible For Your Inbound Marketing

Hint: Google Ain’t Playin’ Around No More

After months of warnings, and most recently, mass email notifications, the October launch of Google’s fight against websites without SSL certificates is almost here. If you’re wondering what that means, it’s basically Google’s way of trying to make the internet a safer place by putting added pressure on businesses to encrypt their websites and provide more security for their visitors.

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Win deals and Save Money with the right CRM, RUNNER Agency, A Dallas Inbound Marketing Agency

Without a CRM, You’re Losing Deals and Wasting Marketing Dollars

 

Work Smarter and Win more Deals with the Right CRM Tool for Your Company

 

What is a CRM?

CRM stands for Customer Relationship Management. And, CRM tools do just that. They allow you to maintain detailed records of your customers and potential customers, keeping all of their contact, opportunity (deal) and behavioral information in one location.

Within your CRM, you should be able to tell when Joe Smith first became a prospect,

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Email Marketing for Inbound Marketing Success

Why Email is (Still) Your Single Greatest Determinant for Inbound Marketing Success

Historically, email as a marketing tactic has enjoyed significant highs and significant lows. People, and marketers, in particular, have used and abused email as a way to communicate with their perceived target audience.  But, for marketers practicing inbound marketing campaigns, email can be one of your best tools.

Those who employ bad marketing tactics send mass emails with vague, impersonal messages and little to no value.  Seasoned, more experienced marketing teams,

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Abandon Vanity Tactics to Focus on Lean Strategy that Delivers Results

How much money have you wasted on vanity tactics this year? You take your business and its bottom line seriously, right? So you’d never just waste marketing dollars, right?!

If you’ve spent a single dime with the end-goal of racking up Facebook likes for your business’ Facebook page or increasing your Twitter followers, sorry bud, you’re in that camp.

What are “vanity tactics”?

What’s considered a vanity tactic varies slightly with the industry,

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