Welcome to 2019! With the new year comes plenty of updates, policy changes, and updated features in the world of search marketing. However, today we are going to focus on a few often overlooked hacks – new and old – to squeeze that extra ounce of PPC goodness out of your search engine campaigns in order to drive more qualified traffic and results from your campaigns. We’re showcasing hacks that are extremely actionable and can be implemented right away for real results.
Facebook is a massive platform, with more than 1 billion users logging in daily. In this past election, politicians and interest groups alike spentmillions of dollars just to get Facebook users’ eyes on their campaign ads.
But Facebook advertising during the midterm elections this year looked much different than the elections of 2016. Between privacy concerns and a few new transparency tools, Facebook has made several updates to the advertising platform just this year.
Build Patient Trust and Gain An Advantage Over Your Competition
It’s no secret: our healthcare landscape has changed.
Practice referral sources are drying up, patients are researching their own conditions and treatment options before even talking to a doctor, and the internet has disrupted the traditional referral model of how patients find and select their healthcare provider. Sound familiar? The good news is that the internet has also brought many opportunities for healthcare providers who know where to find them.
Re-Think Reviews for Facebook Business Pages
For the majority of businesses, managing a Facebook Business Page is another key element to online presence and marketing efforts. Known as Pages (the business or brand equivalent of a personal Facebook account), 80 million small businesses use Pages and over 1.6 billion people around the world are connected to a small business through Facebook Business Pages.
Facebook Business Pages previously featured Reviews where users could give a rating from 1-5 stars and optionally write in feedback.
Google’s Update to Expanded Text Ads Will Help You Crush Your Next PPC Campaign
Google announced recently that it’s giving advertisers and marketers even more opportunity (and space) to target the right audience.
In the last few years, Google has slowly introduced improvements to text ads. You might remember Google’s previous update to Adwords in 2016: Expanded Text Ads (ETAs) offering marketers a new ad format, specifically designed for mobile placements.
If you’re like most of RUNNER’s clients, you’re seeking every advantage to get more out of your paid search efforts and stay on top of the latest trends. Luckily, we are here to keep you up-to-date on all things pay-per-click.
With Google’s mobile-first index announcement in 2016, also comes the new ad format specifically designed for mobile placements. As of January 31st, 2017, Google AdWords will no longer allow you to create or edit standard text ads.
In the highly competitive landscape that comprises today’s healthcare industry, the flow of patient visits can make or break a company. Within the orthopedic surgery industry, spine surgery is one of the most competitive areas in which the amount of patients walking through the door is essential to the growth of any practice.
Identifying a qualified patient in order to provide more office visits and quality care is a core challenge most healthcare companies – especially those in the spine surgery industry,