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control online reviews

Can a Business Control its Online Reputation?

Yes, With the Right Online Review Management Strategy

Almost every business has encountered online reviews about their products, services, or even employees. Whether good or bad, these reviews impact your bottom line. Everyone’s got an opinion, and now they’re all posted online for the world to see… wouldn’t it be nice to have some control?

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Blog Graphic Reviews

Boost Revenues with a Proactive Approach to Online Review Management

HOW REVIEW MANAGEMENT PROMOTES BUSINESS GROWTH

It’s no matter of opinion: online reviews hit more than your ego; they impact your bottom line. A study published by Harvard Business School found that a 1-star increase in ratings can equal a 5-9% increase in revenue; adversely other studies have found a single negative review can drive away up to 30 potential customers on average. Harnessing praise and handling critiques takes a system and a strategy to steer it all successfully.

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Crank up the Conversions

Crank up the Conversions: 5 Tips for an Inbound Marketing Ready Website

There are few projects that feel as daunting as a website redesign. Determining the layout, navigation, how much copy needs to be on a page — there are many moving parts, and just getting the site to look how you want it to can be a headache.

If you’re an inbound marketer (and you should be!) you’ve also got the goal of setting up your site in a way that will attract and convert users into prospects.

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website-redesign-tactics

13 User Experience Tactics to Make Your Website More Engaging

The look and feel of your website is the very first impression a customer has upon reaching your homepage – are you comfortable with what they see?

Creative website enhancements may sound daunting, but whether you’re an ecommerce brand with an extensive website, or a local B2B company with a website that serves your customer’s basic needs, a website redesign project needs a cohesive plan in order to reach your company’s marketing and sales initiatives.

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Medical Website

10 Things Patients Are Looking For In Your Medical Website

If you’re a medical professional, your “customer” base is actually made up of patients. Regardless if you’re a primary care physician, dentist, chiropractor or orthopedic surgeon, your ultimate marketing goal is to generate a steady flow of patients.

While it differs somewhat from a commercial business, the principle end goal is the same. Organizations in the healthcare industry must utilize online content to increase leads and convert online visits into office visits.

Your patients are looking to you to provide them peace of mind,

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