Did you hear the news? (HINT: Follow us to be in the know.) RUNNER has won the Gold Hermes Creative Award in Web Design and Development for our work with Beaird Solutions and Honorable Mention for a website we did for another one of our clients, DSS Research.
Build Patient Trust and Gain An Advantage Over Your Competition
It’s no secret: our healthcare landscape has changed.
Practice referral sources are drying up, patients are researching their own conditions and treatment options before even talking to a doctor, and the internet has disrupted the traditional referral model of how patients find and select their healthcare provider. Sound familiar? The good news is that the internet has also brought many opportunities for healthcare providers who know where to find them.
Re-Think Reviews for Facebook Business Pages
For the majority of businesses, managing a Facebook Business Page is another key element to online presence and marketing efforts. Known as Pages (the business or brand equivalent of a personal Facebook account), 80 million small businesses use Pages and over 1.6 billion people around the world are connected to a small business through Facebook Business Pages.
Facebook Business Pages previously featured Reviews where users could give a rating from 1-5 stars and optionally write in feedback.
Yes, With the Right Online Review Management Strategy
Almost every business has encountered online reviews about their products, services, or even employees. Whether good or bad, these reviews impact your bottom line. Everyone’s got an opinion, and now they’re all posted online for the world to see… wouldn’t it be nice to have some control?
HOW REVIEW MANAGEMENT PROMOTES BUSINESS GROWTH
It’s no matter of opinion: online reviews hit more than your ego; they impact your bottom line. A study published by Harvard Business School found that a 1-star increase in ratings can equal a 5-9% increase in revenue; adversely other studies have found a single negative review can drive away up to 30 potential customers on average. Harnessing praise and handling critiques takes a system and a strategy to steer it all successfully.
There are few projects that feel as daunting as a website redesign. Determining the layout, navigation, how much copy needs to be on a page — there are many moving parts, and just getting the site to look how you want it to can be a headache.
If you’re an inbound marketer (and you should be!) you’ve also got the goal of setting up your site in a way that will attract and convert users into prospects.
The look and feel of your website is the very first impression a customer has upon reaching your homepage – are you comfortable with what they see?
Creative website enhancements may sound daunting, but whether you’re an ecommerce brand with an extensive website, or a local B2B company with a website that serves your customer’s basic needs, a website redesign project needs a cohesive plan in order to reach your company’s marketing and sales initiatives.
If you’re a medical professional, your “customer” base is actually made up of patients. Regardless if you’re a primary care physician, dentist, chiropractor or orthopedic surgeon, your ultimate marketing goal is to generate a steady flow of patients.
While it differs somewhat from a commercial business, the principle end goal is the same. Organizations in the healthcare industry must utilize online content to increase leads and convert online visits into office visits.
Your patients are looking to you to provide them peace of mind,