Adding Color to the very Black-and-White
During the Brand Strategy phase, RUNNER zeroed in on a few key differentiators and value propositions to push to the forefront of their messaging. Once the messaging challenges were addressed, C-Net felt their current brand identity didn’t do their new, clear messaging justice, so they engaged RUNNER to fully re-imagine their Brand Identity to match their updated messaging.
After the branding was updated, the website needed to be redesigned with the user (customer) experience in mind. RUNNER focused not only on creating a better experience for their potential customers, but also designing for lead generation using best practices and proven techniques.
As with all of RUNNER’s website designs, we recommended responsive web design techniques for a website that responds to the size of a viewer’s screen, providing optimal user experience at any resolution.
Finally, since trade shows were their primary lead generation tactic at the time, RUNNER designed new business cards to reflect the energy of their new brand, then re-designed their trade show booth to create continuity across all points of the customer experience.