Your company’s website will likely be the hub of your digital marketing strategy, your home base where most online marketing roads lead. It is one of the primary ways you communicate important information about your products and services to your potential customers. If you want your company to reach its full potential, your website should be constructed and developed in a manner that helps your organization to generate leads and sales.
When it comes to web design, RUNNER believes in the power of open source technologies like Drupal and WordPress. While we don’t force projects into these development platforms, their ease of use, customizability, and scalability have made them the staples in our web development diet. We have over 10 years of experience creating beautiful and smart websites on open source platforms that help your business reach its goals.
Why Choose Drupal?
The Drupal Content Management System is a strong online platform used by millions of websites, and RUNNER is a Drupal web development powerhouse. Drupal’s key advantages are that it is very strong, very secure, highly scalable, and capable of handling high levels of users and visitors. That makes it the industry standard for companies like Turner Broadcasting, FedEx and NASA that expect large amounts of traffic, are planning to scale much larger than they are today, or need a high-capacity e-commerce system.
Additionally, tight security and customizable security controls make Drupal an ideal choice for companies that want a large number of users managing the website internally. Drupal gives administrators a great deal of power: you can create content types with specific fields, manage data output with views, blocks, and view pages, and manage permissions for authenticated users.
Benefits of a Drupal website design include:
- Beautiful user interface
- Smooth, intuitive user experience
- Mobile responsive websites
- Powerful e-commerce solutions
Well Planned = Well Played
A business website isn’t a stand-alone tool. It’s most effective when it’s integrated with a complete digital marketing strategy. In the process of designing or redesigning your website, we’ll sit down with you to explore and define a website strategy that aligns with your overall inbound marketing Strategic Plan. We’ll cover every aspect of successful website strategy, including:
- Website objectives
- Your customer’s typical Buying Cycle
- Content creation
- Lead Generation, Lead Nurturing, and successfully using Forms
- The Blog, its purpose, and a blog management plan and editorial calendar
- Mobile users and Responsive Web Design
- Web hosting
- Browser support
- User Flow and User Experience (UX)
- Custom app development