Lacy works to create compelling stories and frictionless user experiences that ensure RUNNER's digital marketing strategies are able to deliver on the results intended by our strategists. She oversees RUNNER’s creative, inbound marketing, paid media and web development work to ensure that we're cranking out content that's better than "good enough" and memorable marketing tools that contribute, in the end, to our clients’ bottom line.
Lacy is forever curious and fascinated by how new technology changes (or sometimes doesn't change) the norms of human communication and how those nuances factor into the ways consumers relate to and touch brands. Constantly working to create space for brands to tell a story that builds trust with their target patient or customer and helping people who need these services find them, in return, is the part of her work that she loves the most.
Lacy holds an MA in Emerging Media and Communication and a BA in Art & Technology from the University of Texas at Dallas, and was previously the founder of DiveBomb Media, a social media strategy group dedicated to humanizing brands in digital spaces.
When not working to grow our clients' businesses, she loves traveling, riding bikes, live music (from metal to indie rock), nerdy conversation about the future of digital marketing, and checking out local art gallery shows. A true southern lady, she enjoys bourbon in its various forms as her drink of choice (usually in the form of an Old Fashioned). Lacy is married to RUNNER’s other Co-Founder, Reagan, and also sometimes answers to "mommy" at home, with two little humans, who are a ton of fun, and one fur-baby.