Insight on Medical Practice & Healthcare Marketing
As a medical practice owner, you know how important it is to protect your patients’ Personal Health Information. You’ve likely invested in secure servers, EHRs, and even a fax machine to make sure you’re doing everything you need to be
If you want to acquire more patients for your medical practice, you must look beyond physician referrals. That’s because patients are now using digital channels to proactively research their conditions and choose physicians they want to see. Don’t believe you’ll
You likely know that LinkedIn is also one of the most widely misused connection tools. In fact, if you’re reading this article from LinkedIn, I invite you to tab back and glance at your “messaging” pane. You’ll likely see several
Why Even the Best Doctors Need Marketing, Too While the laws that limited advertising in medical professions were overturned back in 1977, many healthcare providers are still slow to embrace marketing, especially digital marketing. Gone are the days where you
Social media is built for impulse buys. See it. Want it. Buy it. But as social media has taken over our time spent online, having a social media strategy is now a necessity for almost all businesses, including medical practices.
80% of Internet users, or about 93 million Americans, have made a health-related online search, according to the Pew Internet & American Life Project. This means most Americans are turning to the Internet to answer health-related questions, so it’s important
The COVID-19 pandemic has revealed one of the most important elements of a practice’s value to its patients: trust. Online, the currency of trust is medical practice reviews. With our many years of experience managing patient acquisition, we know that
As patient self-referrals are becoming more common for many practices, your website plays an important role in educating visitors, building trust with them and ultimately converting them into leads and office visits. Through our work with medical offices, we’ve noticed
At this point in 2020, it’s clear COVID-19 has permanently changed how healthcare practices conduct marketing. From the tone of creative to paid media tactics, your medical practice marketing probably looks pretty different now, compared to just a year ago.
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