Insight on Medical Practice & Healthcare Marketing
2020 is coming to an end. While it was one of the toughest years for healthcare we’re likely to see in our lifetime, the industry has proven we can be agile and adaptable; to do whatever serves our patients best.
Setting a digital marketing budget can be tough. This is because most businesses don’t establish a budget until they’re large enough to afford it. Once that happens, the advertising budget competes against other expenditures. You have to justify every dollar.
There’s a significant opportunity in 2021 to grow your medical practice if you have the right strategy in place. Some practices are positioned better than others to take advantage of this moment in time to acquire more patients. Growing your
For many medical practices, marketing technology has become a growing expense. As more budget is spent on digital marketing, more tools are needed. What is a marketing technology stack? Your marketing technology stack is the collection of technologies a practice
As a medical practice owner, you know how important it is to protect your patients’ Personal Health Information. You’ve likely invested in secure servers, EHRs, and even a fax machine to make sure you’re doing everything you need to be
If you want to acquire more patients for your medical practice, you must look beyond physician referrals. That’s because patients are now using digital channels to proactively research their conditions and choose physicians they want to see. Don’t believe you’ll
You likely know that LinkedIn is also one of the most widely misused connection tools. In fact, if you’re reading this article from LinkedIn, I invite you to tab back and glance at your “messaging” pane. You’ll likely see several
Why Even the Best Doctors Need Marketing, Too While the laws that limited advertising in medical professions were overturned back in 1977, many healthcare providers are still slow to embrace marketing, especially digital marketing. Gone are the days where you
Social media is built for impulse buys. See it. Want it. Buy it. But as social media has taken over our time spent online, having a social media strategy is now a necessity for almost all businesses, including medical practices.
©2004-2020 RUNNER Agency, LLC. All rights reserved.
