Medical Marketing Blog

Insight on Medical Practice & Healthcare Marketing

A Guide to Secure and Compliant Medical Marketing

Best Practices for Secure Patient Marketing

As a medical practice owner, you know how important it is to protect your patients’ Personal Health Information. You’ve likely invested in secure servers, EHRs, and even a fax machine to make sure you’re doing everything you need to be

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35-Ways-to-Attract-New-Patients

35 Ways to Attract New Patients to Your Practice in 2020

If you want to acquire more patients for your medical practice, you must look beyond physician referrals. That’s because patients are now using digital channels to proactively research their conditions and choose physicians they want to see. Don’t believe you’ll

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LinkedIn Strategies for B2B Healthcare Companies

B2B Healthcare Marketing Strategies for LinkedIn

You likely know that LinkedIn is also one of the most widely misused connection tools. In fact, if you’re reading this article from LinkedIn, I invite you to tab back and glance at your “messaging” pane. You’ll likely see several

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5 Medical Marketing Myths

5 Medical Marketing Myths

Why Even the Best Doctors Need Marketing, Too While the laws that limited advertising in medical professions were overturned back in 1977, many healthcare providers are still slow to embrace marketing, especially digital marketing.  Gone are the days where you

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4 Social Media Best Practices for Healthcare

4 Social Media Best Practices for Healthcare

Social media is built for impulse buys. See it. Want it. Buy it. But as social media has taken over our time spent online, having a social media strategy is now a necessity for almost all businesses, including medical practices.

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What's a Good Healthcare Conversion Rate?

What’s A Good Conversion Rate for Medical Practices?

80% of Internet users, or about 93 million Americans, have made a health-related online search, according to the Pew Internet & American Life Project. This means most Americans are turning to the Internet to answer health-related questions, so it’s important

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Building A High-Performing Medical Practice Website

Building A High-Performing Medical Practice Website

As patient self-referrals are becoming more common for many practices, your website plays an important role in educating visitors, building trust with them and ultimately converting them into leads and office visits. Through our work with medical offices, we’ve noticed

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