Insight on Medical Practice & Healthcare Marketing
The time we spend in digital is increasingly dominated by video. Most physicians know that video should be a part of their marketing strategy, but where do you start? What type of video should you be creating? How can you
With hundreds of millions of active users in the US, Facebook continues to be an important platform to consider for your marketing. The question for medical practices is no longer, “Should we use Facebook?” Instead, the question is, “How do
Digital marketing has become a key strategy for surgery marketing. If you’re looking to drive more new patients and increase the total number of surgeries your practice performs each month, digital marketing is key. In the following guide, we’ll cover
Did you know that 72% of patients say their first step in finding a new doctor is checking online reviews? <p”>Yep, that’s right. Because of this, online reputations for doctors and medical providers have never been more important than they
If you want to acquire more patients for your medical practice, you must look beyond physician referrals. That’s because patients are now using digital channels to proactively research their conditions and choose physicians they want to see. Don’t believe you’ll
In January, we wrote about the new Apple iOS 14 update. When exploring the implications of this update, we noted that Facebook’s “Audience Network” would likely see the biggest impact from these updates. As a refresher, the Audience Network are
In the last 20 years, I’ve worked on digital marketing strategy across virtually every industry. But for the last several years, I’ve focused almost exclusively on health care. What I’ve learned is that marketing for health care companies and medical
Can you market your medical practice without spending a dime in advertising? Absolutely. While some practices spend heavily in advertising, you can still grow if you focus your time on strategies that will move the needle. Here are 25 zero-cost
2021 will be an exciting time for B2B healthcare startups and service companies, as this year is expected to usher in a number of new technologies and innovations. According to CB Insights, there are over 12,000 health tech startups catering
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