Targeting Options Should Be Your Best Friend – Not Your Worst Enemy. Have you ever been scrolling through Facebook and suddenly see an ad that just makes you think, “Huh!? Why am I seeing this?” Well, you’re definitely not alone. This happens all too often with Facebook ads, and, unfortunately, is not only a nuisance […]
Earlier this summer, at Google’s Google Marketing Next event, the company announced plans to phase out last-click attribution by the end of the year, and bring focus to Google Attribution, a multi-channel, totalitarian model. For marketers, this is a good thing. Really, it’s a great thing. And, it is long overdue. By eliminating a singular […]
Hint: Google Ain’t Playin’ Around No More After months of warnings, and most recently, mass email notifications, the October launch of Google’s fight against websites without SSL certificates is almost here. If you’re wondering what that means, it’s basically Google’s way of trying to make the internet a safer place by putting added pressure on […]
Team RUNNER’s Hard Work and ‘Ability to Deliver’ Continues to Pay Off Clutch.co has released its report on leading Web Design companies in Texas, including Austin, and Dallas. The publication evaluates companies on the basis of their level of focus on Web Design services and client feedback about their work. Using an extensive research methodology […]
Find out why you should keep ad creative fresh if you want to keep your leads rolling in. Have you ever poured a ton of time and resources into creating the perfect ads for Facebook, but after a few weeks, or maybe even months, the conversions drop off and cost per acquisition goes up? Well, […]
