Insight on Medical Practice & Healthcare Marketing
Our clients often ask us – “how much should we be spending on advertising?” Our answer is always the same, “it depends.” There are a few crucial variables to consider before recommending a budget or advertising platform to any medical
2021 has ushered in a number of new B2B healthcare marketing trends for healthcare startups and service companies. According to CB Insights, there are over 12,000 health tech startups catering to the healthcare industry across the globe and that number
How many times have you worked on a campaign that didn’t work? Do you remember the reason? Marketing is a process of experimentation, and experiments don’t always work. But there are a few common reasons that I see marketing campaigns
In recent years, more medical practices have been the target of lawsuits because their websites are not ADA compliant. The American with Disabilities Act (ADA) calls for people with disabilities to not be discriminated against in any way. This includes
80% of Internet users, or about 93 million Americans, have made a health-related online search, according to the Pew Internet & American Life Project. This means most Americans are turning to the Internet to answer health-related questions, so it’s important
Implementing text messaging into your medical practice is a great way to communicate to patients quickly and efficiently. According to a survey conducted by SlickText, 92% of adults in the U.S. carry phones that are able to text with 98%
As the majority of patient research is now happening online, many of the patients that reach out to your practice will do so after-hours when it’s most convenient. In fact, in a recent client audit, we found that 27% of
Experienced marketers have a few mental models and strategic frameworks that provide the foundation for how they view and execute marketing campaigns. In this article, I want to share a few of the ones our agency has used that have
The front office of every medical practice is busy. In addition to responding to new patient inquiries, your front office is busy fielding communication and engaging with existing patients. When your front office is stretched thin, it can have a
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