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Inbound Marketing Blog

Insight from a Dallas Inbound Marketing Agency

control online reviews

Can a Business Control its Online Reputation?

Yes, With the Right Online Review Management Strategy Almost every business has encountered online reviews about their products, services, or even employees. Whether good or bad, these reviews impact your bottom line. Everyone’s got an opinion, and now they’re all posted online for the world to see… wouldn’t it be nice to have some control?

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RUNNER 2018 Clutch Award

RUNNER (AGAIN!) Earns Top Awards as one of the BEST DIGITAL MARKETING AGENCIES

Best Digital Marketing Agency Dallas 2018 We are pleased to announce that Clutch has recognized our hard work and dedication to the digital field once again, naming RUNNER alongside select other agencies as standouts in the following fields: Top Full Service Digital Agency – Dallas – 2018 Top Digital Strategy Agency – Dallas – 2018 […]

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Boost Revenues with a Proactive Approach to Online Review Management

HOW REVIEW MANAGEMENT PROMOTES BUSINESS GROWTH It’s no matter of opinion: online reviews hit more than your ego; they impact your bottom line. A study published by Harvard Business School found that a 1-star increase in ratings can equal a 5-9% increase in revenue; adversely other studies have found a single negative review can drive […]

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Google Attribution 360 - source Google

Why Google Killing “Last Click” Attribution Takes Marketing Intelligence to the Next Level

Earlier this summer, at Google’s Google Marketing Next event, the company announced plans to phase out last-click attribution by the end of the year, and bring focus to Google Attribution, a multi-channel, totalitarian model. For marketers, this is a good thing. Really, it’s a great thing. And, it is long overdue. By eliminating a singular […]

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