Insight on Medical Practice & Healthcare Marketing
Despite all the time and energy put into medical practice websites, content and advertising, online reviews are one of the most trusted and frequently consulted sources for patients. Yet many medical practices leave patient reviews to chance. In this article, I’ll
Local SEO for doctors begins with physician and practice listings. In fact, based on our experience working with medical practices, it’s one of the most important marketing strategies for medical practices. In this article, we’ll share the data points that
You likely know that LinkedIn is also one of the most widely misused connection tools. In fact, if you’re reading this article from LinkedIn, I invite you to tab back and glance at your “messaging” pane. You’ll likely see several
Introduction 2021 was a year of significant transition for aesthetic practices and med spas. But growth-minded practices have an opportunity in the year ahead if they understand how to grow an aesthetic practice in 2022. How to Market an Aesthetic
You must look beyond physician referrals to acquire more patients for your medical practice. Patients now use digital channels to proactively research their conditions and choose physicians they want to see. Don’t believe you’ll attract enough patients through self-referral? We
Introduction How long has it been since you updated your medical practice website? Most doctors struggle to make enough time for marketing. Still, your practice website is the foundation for almost everything you do in marketing. As such, it deserves
Introduction So, what is the purpose of marketing for a medical practice? When we ask most medical practices to answer this question, they jump straight to getting more patients. But, of course, we would all agree that’s the desired end
Introduction Ads can be a powerful tool for pain management practices to drive more new patients. However, we know that the creative in your pain management ads can differentiate between success and failure. In this article, we’ll explore the 8
