Medical Marketing Blog

Insight on Medical Practice & Healthcare Marketing

8 Common Reasons Why Marketing Campaigns Fail

8 Common Reasons Why Marketing Campaigns Fail

How many times have you worked on a campaign that didn’t work? Do you remember the reason? Marketing is a process of experimentation, and experiments don’t always work. But there are a few common reasons that I see marketing campaigns

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Medical Practice Website Lawsuits On The Rise

Medical Practice Website Lawsuits On The Rise

In recent years, more medical practices have been the target of lawsuits because their websites are not ADA compliant.  The American with Disabilities Act (ADA) calls for people with disabilities to not be discriminated against in any way. This includes

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What's a Good Healthcare Conversion Rate?

What’s A Good Conversion Rate for Medical Practices?

80% of Internet users, or about 93 million Americans, have made a health-related online search, according to the Pew Internet & American Life Project. This means most Americans are turning to the Internet to answer health-related questions, so it’s important

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How to Securely Text Message Patients

How to Securely Text Message Patients

Implementing text messaging into your medical practice is a great way to communicate to patients quickly and efficiently.  According to a survey conducted by SlickText, 92% of adults in the U.S. carry phones that are able to text with 98%

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How to Handle After-Hours Patient Leads

How to Handle After-Hours Patient Leads

As the majority of patient research is now happening online, many of the patients that reach out to your practice will do so after-hours when it’s most convenient. In fact, in a recent client audit, we found that 27% of

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