Video Marketing

Video Production for Medical Practices

The ultimate trust component in practice marketing strategy.

Work with RUNNER’s pro team to create video that is engaging, easy to consume, educational, and highly shareable. RUNNER’s video production combines high-end video production with strategic planning to ensure your video investment adds rocket fuel to your marketing work.

We know from experience that well-executed video can have a dramatic impact on new patient lead generation and ROI when combined with a thoughtful marketing strategy.

Video highlights the one thing no one else has: you.

Let patients get to know you before they ever walk in.

Patients don’t pick a doctor from a list. They pick the one they already trust. Original video puts your physicians, your team and your patients’ real stories in front of the people searching for care. That way, trust starts building long before the first office visit.

Original video pays off.

Stock footage and templated clips make every practice look the same. Original video shows what only you have: your doctors, your space and your patient experience. And one well-planned shoot keeps working across every channel for months.

Patients choose you with confidence. Seeing and hearing a physician answers the question every new patient is really asking: “Can I trust this person with my care?”
You stand apart from look-alike competitors. The practice down the street can’t copy your real faces and real stories.
Your ads get stronger. Authentic creative gives your Google, YouTube, Meta and TikTok campaigns more to work with, plus fresh material for regular creative refreshes.
Patients arrive informed. Explainer videos answer common questions before the phone rings.
Your budget goes further. One shoot produces a library of video and photos for your website, ads, social, Google Business Profile and email.

Video for every step of the patient journey

Physician and practice stories: Introduce your doctors and team the way a great first visit would: warm, human and true to your brand

Procedure and condition explainers: Walk patients through a condition, their treatment options and what to expect, in plain language.

Ad and social creative: Short, scroll-stopping cuts sized for Meta, YouTube, TikTok and Reels, built to turn views into new patient leads.

Patient testimonials: Real patients describe their experience in their own words, always with written authorization.

The Brand Asset Video & Photo Shoot

One day on-site.

Years of content assets.

A RUNNER crew of two video and photo pros, guided by a RUNNER Creative Director and your Digital Marketing Strategist, spends a full day filming and photographing at your practice.

A typical one day shoot gets you a strategic set of assets. A common combination looks something like this :

5 core story videos, shot in 4K
1 website hero video
B-roll clips for ads, social and future edits
About 35 edited photos, plus the RAW files

We build every story video around what your future patients need to hear: You are not alone. We understand how you feel. You can be confident choosing us for your care. We have a plan to help you. Starting is easier than you think.

What to expect:

We’re not doctors, but we approach video the way you approach treatment: understand the goal first, then build the plan.

Strategy first. We start with your growth goals and the patients you want more of. Then we decide what each video needs to do: build trust, educate or drive appointments.
Concept and script. We handle concepts, scripts, shot lists and storyboards, and walk your team through the plan so shoot day runs smoothly.
Shoot day. Our crew films at your practice, following the photo and video shoot plan we built into your Marketing Roadmap.
Edit and deliver. We oversee every edit and deliver finished videos and photos ready for your website, ads and social.
Put it to work. When RUNNER also runs your marketing, your new videos go straight into your website, ad campaigns and social calendar.

See our work in action

We love creating videos that impact our clients’ bottom line and help them to make more meaningful connections with their patients. Check out some of our recent work below.

Video FAQs

Why should a medical practice invest in video marketing?

Video lets prospective patients meet your providers, understand your treatments and feel confident in your services before they ever call, which is hard to do with text alone. RUNNER’s video production for medical practices creates strategic videos designed to build trust and get new patients in the door, not vanity pieces that sit unwatched. Paired with a thoughtful marketing strategy, well-executed video can make a real difference in lead generation and ROI.

What types of videos does RUNNER produce for medical practices?

The videos recommended will be dictated by your Marketing Roadmap, but are typically some combination of brand videos, treatment and condition explainers, “meet the doctor” videos, patient testimonial videos and short campaign videos designed for ads and social media. Each is planned with a specific job in mind, whether that’s building trust, educating, influencing a decision or creating demand. The resulting library of video and photo assets is put to work on the website and in advertising by our team.

How much of our doctors' time does a video shoot take?

A video shoot takes less of your doctors’ time than most practices expect, because RUNNER handles the concepting, planning, scheduling, scripting, and storyboarding up front, then directs the shoot on set and oversees editing and delivery. Your providers simply make themselves available for their part (1 full day or less, depending on the videos planned) and talk about what they know. It’s best to plan the shoot on a day that patients are not scheduled so we can make full use of your space.

Where can our practice use the videos RUNNER produces?

RUNNER plans every video around where it will work hardest: your website, Google Business Profile, social media ads, organic social posts and patient nurturing. Because video is part of our Practice Marketing Method™, each piece is cut and formatted for its channel, from long-form website videos to short versions built for ads or compilations used for website backgrounds. The photo and video assets are yours to use anywhere, anytime, forever.

Do we own the videos and footage RUNNER creates?

Yep, you buy it, you own it. Your practice owns the videos and content RUNNER produces, just as you own your Practice Right website we build, data and ad accounts. That ownership is a core RUNNER value: your brand assets keep working for you on your website, ads and social media no matter how your marketing service plans change.

Are patient testimonial videos HIPAA-compliant?

You should always consult your legal team for HIPAA-related questions, but in our experience patient testimonial videos can be used compliantly when the patient gives written authorization before anything is filmed or published. RUNNER signs a Business Associate Agreement (BAA) with every medical client, and we plan testimonial videos so patients share their story on their own terms. Authentic patient voices are among the most persuasive content a practice can have.

How much does medical video production cost?

The cost of video production for a medical practice with RUNNER mostly depends on how many days the planned content takes to capture. We typically shoot for a 1-full-day production. Occasionally scope can change things based on number and types of videos, potential filming location fees, and travel. If video is recommended for you, RUNNER defines video/photo scope and cost in your Digital Marketing Roadmap so it fits your goals and budget.

Let's GROW your medical practice.

Ready to grow you practice with a steady stream of qualified new patients? Let’s talk.