Pay Per Click Advertising for Healthcare

Attract more patients – faster – with paid search ads on Google and Microsoft Ads (Bing).

We’ve managed millions in healthcare pay-per-click advertising, and we want to use our experience to your advantage.

What is PPC advertising?

Pay-per-click advertising for businesses in the healthcare space focuses on text ads on search engines such as Google and Bing. When a prospective patient that’s in the right geographic area searches the internet for a keyword related to your services, your ad will appear.

Using PPC advertising, we can put your ad in front of qualified people who are searching for you, your brand, or service you offer.

It can also be used for brand protection. Because, if you are not showing up in your patient’s searches, one of your competitors certainly is.

Why should medical practices use PPC?

When a patient needs information or help solving a problem, they turn to the internet. They are using search engines like Google and Bing to find answers to questions about everything from symptoms to surgeons in their area.

PPC advertising for healthcare businesses means that your ad will be shown to potential patients and leads when they need you most — when they are doing research about their conditions, looking for a surgeon, trying to find an appointment opening, or simply looking for more information on a specific procedure that you offer.

Our Pay Per Click Ad Management Services

PPC strategies created by RUNNER would play a specific role in a larger digital marketing strategy. You can count on our team providing you with a variety of services:

  • keyword research and valuation
  • targeting strategy (position, geography, device)
  • campaign structure
  • ad schedule optimization
  • budget planning
  • creative assets and ad copy

Ready to Grow Your Practice?

Speak with one of our experienced medical marketers to see how we can help you meet (and even exceed) your growth goals.