The addiction treatment and detox center industry is growing fast and federal regulations like Affordable Care Act (ACA) are helping make addiction treatment more accessible. Before the ACA, addiction treatment was largely cash pay, and patients primarily found these centers through referrals from counselors, hospitals, churches and even the court system.
The implementation of the Affordable Care Act changed everything. It offered a significant expansion of substance use disorder and mental health coverage under Health Insurance Marketplace plans, plus many individual and small employer health insurance plans. This means more people can now seek addiction treatments and detox services. This also means they have more centers to choose from, making differentiating your brand critical in attracting patients.
Patients – and loved ones of patients – have pivoted from relying on referrals to prioritizing online research to learn everything about you brand. They are also looking for information about you, your center, your treatment programs and methodologies, reviews from others who have been through your program, success rates, and more. And you need to deliver this in a strategic way.
To attract more patients and grow your business, you need a digital presence that elevates you above the noise. You need RUNNER Agency.
We understand you work hard to run your healthcare organization or medical practice, and we think you deserve a practice that is more profitable, efficient, and stable.
RUNNER has a long history of proven results using leading-edge digital marketing strategies and tools to grow your addiction treatment center.
As society becomes increasingly complex, so does addiction. Factors like stress, economic insecurity, physical or emotional pain, increased prescription drug use, and more contribute to a rise in need for addiction recovery services. While insurance coverage has expanded to help more people get treatment, competition among providers remains fierce and more and more providers are opening new centers across the country.
When you combine this increasingly competitive market with complexities like LegitScript and HIPPA, plus the clear yet empathetic way in which addiction treatment should be discussed, you can see why you need a partner who understands healthcare marketing.
RUNNER Agency specializes in healthcare marketing with a focus on addiction treatment and detox center marketing. We help put your center in front of the right people, at the right time using proven strategies that give your patients what they want while focusing on the things that are actually going to impact your growth goals.
Start with a free one-hour addiction treatment or detox center marketing strategy consultation.
We want to hear about your past challenges, your current processes, and your future plans. Discuss every aspect of your business and set goals with a marketing expert (that’s us).
Work with us to plan out the next quarter of marketing initiatives and gain new branding, messaging, and digital strategies to generate patient leads.
As your digital presence improves and your internal processes streamline, you’ll experience the GROWTH your expertise deserves — without wasted resources of time or money.