Search Engine Optimization

Make your website more visible to patients, and take your business to greater heights.

Over 80% of patients search for healthcare solutions online. Our Medical SEO tactics are customized to your practice, ensuring you will earn more qualified traffic and bring in more patients.

Medical SEO

Our SEO services include:

  • SEO Audits
  • Website Optimization
  • Building and Monitoring Business Listings
  • Google My Business Page Optimization
  • Review Management
  • Content Marketing

 

Step 1: SEO Audit

The first step in our medical SEO process is to run an audit of your online presence. With this audit, we can establish a benchmark for where your website stands today, and identify areas of online marketing that can be improved. Our SEO experts will review the following: 

  • Your Overall Website Score
  • Page Speed Issues
  • Competitive Analysis
  • On Page SEO opportunties
  • Accessibility
  • Security
  • and more

 

Step 2: An Optimized Website

You wouldn’t have a complete Local SEO plan without an optimized website. And a Practice Right Website from RUNNER Agency is the most optimized medical website you can own. With built-in features like fast-locating pages, strategic meta tag placement, optimized content, blog, secure forms, and proper schema markup, you’ll be on your way to greater search engine visibility. At a fraction the cost of a custom-built website, it’s a smart choice to build on.

If you already have a website, no worries – we can optimize that too. We can help to:

  • Reduce page load speed
  • Optimize your content
  • Implement technical SEO like meta tags and H tags
  • Drop in secure forms
  • Advanced schema markup

Step 3: Local Search

When patients search using a local phrase like “Dallas Fertility Specialists”, “Pheonix Spine Surgeon”, or “Addiction Treatment near me”, they are shown a variety of local listings from Google’s map pack, as well as a slew of business directories like Yelp, WebMD, Healthgrades, and many more. RUNNER’s expert medical marketing team can help acquire, optimize, and manage these listings automatically, and provide additional enhanced services along the way:

  • Claim and Optimize your Google Business Profile
  • Fix inaccurate listings on over 80 business directories
  • Remove Duplicate listings
  • Increase inbound links
  • Increase traffic to your website
  • Enable two-way messaging from some listings and your front office

Step 5: Reviews Management

A large number of positive reviews is the #1 criterion for a patient when they are researching your practice. Reviews also play a role in your search engine rankings, your click-through rate from business listings like Google Business Pages or WebMD, and eventual conversions of prospective patients looking for care. Our Reviews Manager helps you:

  • Automate the Review collection process via email or SMS
  • Collect more 5-star reviews with reminders
  • Keep feedback coming into the practice
  • Showcase your Reviews on your website automatically

Step 5: Content Marketing

High quality educational content is critical to showing patients that you are an expert in your field, but it also send signals to Google that you are an authority worthy of traffic from those patients! The medical marketing team at RUNNER Agency are experts at helping you improve your SEO efforts with content marketing tactics:

  • Strategic Plan
  • Expert Medical Writers
  • In depth educational Blog Posts
  • Detailed Service or Treatment Pages
  • Enhanced Provider Biographies
  • Video Creation

Ready to Grow Your Practice?

If you’re ready to explore the kind of growth strategic Search Engine Optimization can bring, get in touch with us. We’d love to help.
Speak with one of our experienced medical marketers to see how we can help you meet (and even exceed) your growth goals.