Over the last several years, social media advertising spend has skyrocketed. Not only do the majority of budgets now include money for paid social efforts, the amount of money being spent on said efforts is increasing. There are several reasons for this, including a shift from offline media spending, a decline in organic social, and the rise of video (which is more expensive).
Whether you want to promote your services and customer solutions or a new dynamite piece of content you worked so hard on producing, you have to pay to get it in front of the right people. Native social advertising tools allow brands to target qualified customers on their preferred network. This is exactly what makes it such a valuable tool in not only generating leads but also converting them into customers.