Medical Marketing Blog

Insight on Medical Practice & Healthcare Marketing

Healthcare Marketing Trends for 2021

Healthcare Marketing Trends for 2021

2020 is coming to an end. While it was one of the toughest years for healthcare we’re likely to see in our lifetime, the industry has proven we can be agile and adaptable; to do whatever serves our patients best.

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Three Ways To Determine Your Digital Marketing Budget

Three Ways To Determine Your Digital Marketing Budget

Setting a digital marketing budget can be tough. This is because most businesses don’t establish a budget until they’re large enough to afford it. Once that happens, the advertising budget competes against other expenditures. You have to justify every dollar.

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Abandon Vanity Metrics to Grow Your Practice

Abandon Vanity Metrics to Grow Your Practice

You’ve revamped your medical practice website, launched pay-per-click campaigns, and turned your stagnant social media into a functional channel. A lot of work has been put into creating and executing a winning digital marketing strategy to help you grow your

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Ask These 5 Questions to Grow Your Medical Practice in 2021

5 Questions to Grow Your Medical Practice in 2021

There’s a significant opportunity in 2021 to grow your medical practice if you have the right strategy in place. Some practices are positioned better than others to take advantage of this moment in time to acquire more patients. Growing your

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The Ideal Medical Practice Marketing Technology Stack

The Ideal Medical Practice Marketing Technology Stack

For many medical practices, marketing technology has become a growing expense. As more budget is spent on digital marketing, more tools are needed. What is a marketing technology stack? Your marketing technology stack is the collection of technologies a practice

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A Guide to Secure and Compliant Medical Marketing

Best Practices for Secure Patient Marketing

As a medical practice owner, you know how important it is to protect your patients’ Personal Health Information. You’ve likely invested in secure servers, EHRs, and even a fax machine to make sure you’re doing everything you need to be

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LinkedIn Strategies for B2B Healthcare Companies

B2B Healthcare Marketing Strategies for LinkedIn

You likely know that LinkedIn is also one of the most widely misused connection tools. In fact, if you’re reading this article from LinkedIn, I invite you to tab back and glance at your “messaging” pane. You’ll likely see several

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5 Medical Marketing Myths

5 Medical Marketing Myths

Why Even the Best Doctors Need Marketing, Too While the laws that limited advertising in medical professions were overturned back in 1977, many healthcare providers are still slow to embrace marketing, especially digital marketing.  Gone are the days where you

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