Insight on Medical Practice & Healthcare Marketing
Introduction How long has it been since you updated your medical practice website? Most doctors struggle to make enough time for marketing. Still, your practice website is the foundation for almost everything you do in marketing. As such, it deserves
Introduction So, what is the purpose of marketing for a medical practice? When we ask most medical practices to answer this question, they jump straight to getting more patients. But, of course, we would all agree that’s the desired end
Introduction Ads can be a powerful tool for pain management practices to drive more new patients. However, we know that the creative in your pain management ads can differentiate between success and failure. In this article, we’ll explore the 8
Introduction Search Engine Optimization (SEO) has become an essential part of any modern medical practice marketing strategy. When done right, SEO can drive qualified patients to your site for years to come. Why Is SEO Important for Pain Management Clinics?
Introduction Creating or redesigning a website is something most medical practices don’t often do. It can be an intensive process that includes getting the visual design right and the content. More importantly, your website design is an exercise in functionality.
Marketing a medical group practice is different than marketing a single location. Each location has its challenges – separate competition, patient demographics, etc. The medical group practices that succeed at marketing define a strategy that builds on the advantages of
Introduction In 2020 and 2021, we saw a tremendous shift in how spine and orthopedic practices operate and market themselves to weather the many ups and downs of the COVID-19 pandemic. The pandemic is being credited with accelerating healthcare’s digital
The time patients spend in digital is increasingly dominated by video. Most physicians know that video should be a part of their marketing strategy, but where do you start? What type of video should you be creating? What are common
