Insight on Medical Practice & Healthcare Marketing
Our clients often ask us – “how much should we be spending on advertising?” Our answer is always the same, “it depends.” Before recommending a budget or advertising platform to any medical practice, there are a few crucial variables to
How many times have you worked on a campaign that didn’t work? Do you remember the reason? Marketing is a process of experimentation, and experiments don’t always work. But there are a few common reasons that I see marketing campaigns
In recent years, more medical practices have been the target of lawsuits because their websites are not ADA compliant. The American with Disabilities Act (ADA) calls for people with disabilities to not be discriminated against in any way. This includes
Implementing text messaging into your medical practice is a great way to communicate to patients quickly and efficiently. According to a survey conducted by SlickText, 92% of adults in the U.S. carry phones that are able to text with 98%
As the majority of patient research is now happening online, many of the patients that reach out to your practice will do so after-hours when it’s most convenient. In fact, in a recent client audit, we found that 27% of
Experienced marketers have a few mental models and strategic frameworks that provide the foundation for how they view and execute marketing campaigns. In this article, I want to share a few of the ones our agency has used that have
The front office of every medical practice is busy. In addition to responding to new patient inquiries, your front office is busy fielding communication and engaging with existing patients. When your front office is stretched thin, it can have a
If you’re managing a medical practice and have a website, here’s a question you may not have been asked: Is your website WCAG and ADA compliant? If you answered, yes, you’re part of a small group of healthcare professionals who
