Insight on Medical Practice & Healthcare Marketing
Growing your practice often means making an investment in paid advertising. So how do you calculate the return on investment for your medical marketing? For this post, we created a video to walk you through a real-world template to determine
Introduction Search engine optimization (SEO) has become a primary long-term marketing strategy for many medical practices. Yet a successful SEO approach for medical practices is different than other industries. But just like any SEO, not all traffic will turn into
For doctors, Search Engine Optimization (SEO) is one of the most important foundational marketing strategies. Yet many medical practices struggle to turn SEO results into more patients. That’s because traditional SEO approaches don’t always work for medical practices. In this
Every practice faces unique challenges when it comes to patient acquisition. In a recent webinar hosted by LeadSquared, a leading HIPAA compliant Healthcare CRM, our Chief Strategy Officer, John Keehler, is joined by two medical practice marketing leaders to talk
Despite all the time and energy put into medical practice websites, content and advertising, online reviews are one of the most trusted and frequently consulted sources for patients. Yet many medical practices leave patient reviews to chance. In this article, I’ll
Local SEO for doctors begins with physician and practice listings. In fact, based on our experience working with medical practices, it’s one of the most important marketing strategies for medical practices. In this article, we’ll share the data points that
You likely know that LinkedIn is also one of the most widely misused connection tools. In fact, if you’re reading this article from LinkedIn, I invite you to tab back and glance at your “messaging” pane. You’ll likely see several
Introduction The last few years have been a huge transition for aesthetic practices and med spas. But growth-minded practices have an opportunity in the year ahead if they understand how to grow an aesthetic practice in 2023. How to Market
