Medical Marketing Blog

Insight on Medical Practice & Healthcare Marketing

What Healthcare Marketers Can Learn From DTC Brands

What Healthcare Marketers Can Learn From DTC Brands

Healthcare is being disrupted by a new category of direct-to-consumer (DTC) brands. These brands have built innovative business models to confront the primary challenges and opportunities in today’s healthcare landscape, including rising healthcare costs, changing relationships with primary care, and

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How to Get Patients With Facebook Ads

How to Get More Patients With Facebook Ads

With hundreds of millions of active users in the US, Facebook continues to be an important platform to consider for your marketing. The question for medical practices is no longer, “Should we use Facebook?” Instead, the question is, “How do

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Guide to Surgery Marketing

Guide to Surgery Marketing

Digital marketing has become a key strategy for surgery marketing. If you’re looking to drive more new patients and increase the total number of surgeries your practice performs each month, digital marketing is key. In the following guide, we’ll cover

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5 Musts for Growing Doctor Reputations Online

5 Musts for Growing Doctor Reputations Online

Did you know that 72% of patients say their first step in finding a new doctor is checking online reviews? <p”>Yep, that’s right. Because of this, online reputations for doctors and medical providers have never been more important than they

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The Unique Challenges Of Health Care Marketing

The Unique Challenges Of Health Care Marketing

In the last 20 years, I’ve worked on digital marketing strategy across virtually every industry. But for the last several years, I’ve focused almost exclusively on health care. What I’ve learned is that marketing for health care companies and medical

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25 Zero Cost Marketing Ideas for Your Practice

25 Zero Cost Marketing Ideas for Your Practice

Can you market your medical practice without spending a dime in advertising? Absolutely. While some practices spend heavily in advertising, you can still grow if you focus your time on strategies that will move the needle. Here are 25 zero-cost

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