Medical Marketing Blog

Insight on Medical Practice & Healthcare Marketing

Building A High-Performing Medical Practice Website

Building A High-Performing Medical Practice Website

As patient self-referrals are becoming more common for many practices, your website plays an important role in educating visitors, building trust with them and ultimately converting them into leads and office visits. Through our work with medical offices, we’ve noticed

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COVID-19 Safe Care Messaging

COVID-19 Safety Messaging for Medical Practices

As COVID-19 has continued to evolve and change the way so many live their daily lives, so have the needs for how you must address it when marketing your medical practice to current and prospective patients. Life looks different depending

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How To Grow Your Patient Reviews

How To Grow Your Patient Reviews

Despite all the time and energy put into medical practice websites, content and advertising, online reviews are one of the most trusted and frequently consulted sources for patients. Yet many medical practices leave patient reviews to chance. In this article, I’ll

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Growing Beyond Physician Referrals For Your Medical Practice

The Power Of Empathy In Medical Marketing

In my last article, I wrote about seven essential inbound marketing strategies for health care. The first strategy, and the one that I believe is by far the most important for any medical practice, is to lead with empathy. I would

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Growing Beyond Physician Referrals For Your Medical Practice

Programmatic Advertising For Medical Marketing

Programmatic advertising is a method of buying ads that’s automated by machines to make it more efficient. The process is an auction-style model where a human ad buyer sets targeting parameters, and each advertiser bids in real time on consumers

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Essential Inbound Marketing Strategies For Healthcare

7 Essential Inbound Marketing Strategies For Healthcare

Inbound marketing is a proven methodology for growing business, yet in healthcare marketing, we see plenty of practices not reaching their full potential. Below, I’ve outlined seven key strategies to build upon your current inbound marketing efforts, covering the full

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Ready to Grow Your Practice?

Speak with one of our experienced medical marketers to see how we can help you meet (and even exceed) your growth goals.