CommunityMed

Urgent Care marketing is tough. The primary challenge is acquiring a new patient at a low cost-per-lead. This is made even more challenging due to increased competition.

Our first task was to identify those opportunities to get the most possible patients out of CommunityMed’s advertising spend.

The RUNNER team began with an in-depth audit of CommunityMed’s existing advertising efforts. What our experts at RUNNER found were a number of opportunities to better optimize targeting, as well as exploring new ad features worth testing.

In addition to a comprehensive review of their current ad accounts, we also spent the first 30 days immersing ourselves in practice and patient data to understand the real impact advertising was having on patient volume. What we found was that each location had unique challenges – some were far more reliant on advertising for patients than others, and some locations had more competition and higher cost-per-lead.

It’s these data-driven insights that formed our multi-faceted optimization plan.

• Refined Targeting: We adjusted geographic targeting to focus on those areas with the highest likelihood of driving patients.
• Rebalanced Spending: The RUNNER team adjusted spending by location to achieve the right balance of patient volume and cost-per-lead.
• Enhanced Messaging: Ad creative was optimized to differentiate CommunityMed’s quick, convenient, and high-quality urgent care services.
• Ongoing Insights & Optimization: Established regular monitoring and optimization routines to continuously improve ad performance.

We continue to analyze campaign performance and make data-driven decisions on optimization to get the most out of CommunityMed’s advertising budget.