Our Work:
ER Katy
Digital Advertising
Google Ads
Google Business Profile Optimization
Reporting
Grow Daily Patient Volume
ER Katy is a freestanding ER located in Katy, TX. ER Katy partnered with RUNNER for a very specific purpose – to increase daily average patient counts. Previous marketing efforts had not resulted in their desired patient levels.
- INDUSTRY: Freestanding ER
- LOCATION: Katy, TX
- SERVICES: Digital Advertising, Google Ads, Google Business Profile Optimization, Reporting
Hyper-Local Ad Targeting
RUNNER began by doing a thorough analysis of previous Google Ads campaigns to identify opportunities to drive more patients.
We then built Google Search Ads campaigns targeting “high-intent” ER and Urgent Care searches focused only on those zip codes driving the highest patient counts. In addition, RUNNER made budget recommendations to increase the campaign’s impact on patient volume.
RUNNER also fully built out the Google Business Profile, and created a new Urgent Care vs ER page on the site to drive better new patient conversions from our ad traffic.
Through this marketing strategy, over the last 6 months RUNNER has managed to hit ER Katy’s daily average patient count and we continue to optimize the campaign for future growth.
