Our Work:
Integrated Pain Associates
Website Design & Development
Front Office Helper
HIPAA-Compliant Hosting
Website Care Plan
Local SEO - Practice Listings
Google Search Ads
Social Media Posting
Minimally Invasive Spine Surgery and Pain Management Experts
- INDUSTRY: Pain Management
- LOCATION: Central & West Texas - Abilene, Killeen, Temple, Waco, Lampasas, and Odessa
- SERVICES: Website Design & Development, Front Office Helper, HIPAA-Compliant Hosting, Website Care Plan, Practice Listings
Clear Messaging, High-Converting Design & Local SEO
RUNNER kicked off the website redesign by first conducting a thorough assessment of the IPA website and sharing areas of opportunity available to improve upon. The site was missing critical information, had very few conversion pathways to convert patients, and lacked optimal SEO optimizations.
The team at RUNNER designed and developed a website that was fully responsive across all devices, and told the story of how IPA helps patients with pain management. In addition, the site was optimized to be high-converting and drive more new patient leads, based on RUNNER’s extensive experience focusing on medical practice marketing. That includes using RUNNER’s Front Office Helper platform, which gives IPA the ability to communicate with and track the status of incoming patient leads from all marketing channels in one place.
Once the site was redesigned, RUNNER helped IPA with local SEO and practice listings, making sure that their Google Business Profile listings for each practice was claimed, built-out and distributed across relevant directories to increase the chance of being found by patients looking for a pain management practice.
Performance Advertising
Lastly, RUNNER launched performance advertising with Google Search Ads, designed to increase patient volumes across their Central Texas locations. These ads immediately began to generate new pain management patients. Compared to our first month running ads, we’re now generating 270% more leads at the same spend.
