Our Work:
LIV Fertility Center
Website Optimization
Google Ads
Reporting
Attracting Patients Looking for High Quality Fertility Care That Won’t Break the Bank
LIV Fertility Center, located in Puerto Vallarta, Mexico, offers advanced fertility care at 65% less than the average cost of IVF in the United States. When LIV Fertility approached RUNNER, they believed that many potential patients would choose their clinic, but needed to get the word out through advertising.
Before stepping up marketing efforts, they recognized the need to update their website, as well as formulate a strategy for paid advertising. This is why they partnered with RUNNER, for our deep expertise in driving patients and IVF cycles for Fertility practices.
- INDUSTRY: Fertility
- LOCATION: Puerto Vallarta, Mexico
- SERVICES: Website Optimization, Google Ads, Reporting
Strategic Website Optimization and Targeted Google Ads
RUNNER began by revamping the website copy to clearly articulate LIV Fertility Center’s unique value proposition: offering affordable, high-quality IVF services in a desirable destination. The new messaging was crafted to resonate with potential patients that haven’t seen success with previous IVF treatments, as well as those seeking affordable fertility solutions that don’t compromise on quality.
To enhance the user experience and increase conversion rates, we also made additional website optimizations to enhance overall performance, improve user experience, and address critical SEO challenges. Key updates were made to the LIV Fertility Center site to ensure faster load times and smoother navigation. We also implemented advanced tracking to provide more granular insights into marketing performance and to enable better decision-making for our marketing, especially our ads.
Understanding the importance of reaching a broader audience, RUNNER launched targeted Google Ads campaigns in the United States, Canada, and Mexico. This involves targeting the keywords we know provide the highest likelihood to book appointments, as well as refining our geographic targeting to reach those areas most likely to book.
As a result of these combined efforts, LIV Fertility Center now generates over 120 new IVF patient leads through advertising campaigns each month.
What’s more – these ads drive IVF cycles. The Google Ads campaigns achieve around 7X return on ad spend each month, significantly increasing the number of booked IVF cycles and establishing LIV Fertility Center as a leading choice for cost-effective fertility treatments. We continue to implement strategies to drive down cost-per-lead and increase IVF cycles.
