Simple Steps Fertility

Capturing qualified surrogate applications online can be challenging, but with RUNNER’s expertise, Simple Steps was able to increase qualified leads by 43%.

Before working with RUNNER, the agency struggled with efficiently tracking leads from their paid advertising campaigns. The RUNNER team first configured our Front Office Helper CRM to build a surrogate lead tracking and nurturing system that allowed Simple Steps to more easily follow up on leads and gain deeper insights into marketing performance.

After setting up the CRM, we then launched a highly targeted paid media campaign using Google Search Ads. Leveraging our extensive experience in surrogacy agency marketing, RUNNER used our proven campaign targeting and setup to begin driving qualified surrogate leads immediately.

Lastly, through our Local SEO service, RUNNER was able to establish a strong local SEO strategy, including Google Business Profile optimizations and regular postings, designed to enhance their visibility within a very competitive market.

Not only has RUNNER driven more leads, but with Front Office Helper, RUNNER has created a system for Simple Steps Fertility to attract, qualify and nurture their surrogate pipeline. We continue to find ways to grow and optimize results.