Our Work:
The Coleman Institute for Addiction Medicine
Digital Advertising
Google Ads
Social Media
Brand Messaging
Content
Search Engine Optimization
Email
Website Design & Development
Video
Front Office Analysis
Reporting
Drive Leads That Are Ready for Treatment
The Coleman Institute, owned by Baymark Health Services, provides a unique outpatient addiction treatment methodology at clinic locations across the US. Competition in this space is fierce, with both in-patient and telehealth providers competing for patients. The Coleman Institute partnered with RUNNER to more effectively deliver the message about how their treatment program is different, as well as to drive leads and intakes for clinic locations.
- INDUSTRY: Addiction Treatment
- LOCATION: 13 Locations Throughout the US
- SERVICES: Digital Advertising, Google Ads, Social Media, Brand Messaging, Content, Search Engine Optimization, Email, Website Design & Development, Video, Front Office Analysis, Reporting
Rebuilding The Coleman Institute Brand & Site
RUNNER began by taking The Coleman Institute through a brand messaging workshop to clearly differentiate the brand and define key messages and authority points. Using that brand messaging framework, the team then redesigned and re-wrote the website, as well as building creative assets such as video to use in advertising efforts.
RUNNER also created new “conversion pathways” on the site to drive more inquiries. This includes an extensive number of downloadable “treatment guides” based on substance, webinars and chat. These efforts had a dramatic impact on new patient leads, increasing their website conversion rate by 54% – driving more leads than ever before.
Success Through Data-Driven Patient Strategies
In addition to rebuilding the brand, the RUNNER team made sure that tracking was extensive. All our marketing efforts were connected into both call tracking and CRM systems that allowed us to do deep analysis to understand which marketing channels were working best, as well as better understand new patient lead dispositions.
This tracking allowed us to focus both our paid Google Ads and SEO to only target the highest intent keywords that we know would drive patients that were ready to begin treatment, focusing our efforts only on those strategies that would drive revenue.
Our ads consistently deliver more than 5X return on the spend, providing consistent patient intakes that compliment the larger marketing strategy.
