Our Work:
Trinity Regional Hospital
Practice Listings
Google Business Profile Optimization
Digital Advertising
Google Ads
Grow ER Department Patient Volume
Trinity Regional Hospital is a state-of-the-art 32 bed hospital in Sachse, TX that includes surgical services, inpatient and outpatient care, as well as an Emergency department. Trinity Regional partnered with RUNNER specifically to drive more ER patients through paid advertising.
- INDUSTRY: ER, Urgent Care
- LOCATION: Sachse, TX
- SERVICES: Practice Listings, Google Business Profile Optimization, Digital Advertising, Google Ads
Targeted ER Patient Advertising
RUNNER built out both Google Search Ads campaigns targeting ER, Urgent Care and Hospital keywords, as well as utilizing a Google “Performance Max” to generate awareness of Trinity Regional Hospital by using visual assets such as image ads and Youtube ads.
In addition, we created and fully built out the Google Business Profile to be as robust as possible, and include any potential information that patients might need. This included developing copy and images for regular Google Business Profile posts, a key strategy for increasing visibility and ranking in local search results on Google.
Our strategy was felt immediately, with an increase of more than 30% in new patients within the first 30 days, and our continued optimization resulted in increases in click-through-rates and decreases of more than 50% in cost-per-lead.
Trinity Regional Hospital was purchased by Medical City in February of 2024.
