Wellnest Fertility

Wellnest faced a multi-layered challenge requiring both front-end marketing visibility and back-end operational efficiency:

• Rising Competition: New fertility competitors were entering the local market, threatening Wellnest’s established footprint.
• Expansion Pressure: The clinic needed to build strong, scalable momentum to support future location launches.
• Operational Bottlenecks: While generating interest was important, the internal team needed support putting in place a HIPAA-compliant CRM system to ensure no potential patient slipped through the cracks.
• The Bottom-Line Goal: Consistently drive more high-intent New Patient Consultations (NPCs).

The Approach: A Dual Strategy of Visibility and Efficiency

Recognizing RUNNER’s deep expertise in fertility lead generation, medical ad management, and CRM optimization, Wellnest collaborated with RUNNER to implement a two-pronged strategy: aggressive, high-efficiency digital acquisition paired with rigorous CRM optimization.

1. Dominating Local Search & Brand Defense

To counteract incoming competitors, RUNNER went on the offensive with a high-intent Google Ads strategy:

• Brand Campaigns: Captured high-intent searchers actively looking for Wellnest, ensuring competitors couldn’t siphon off brand traffic.
• High-Intent Fertility Search Terms: Identified high intent fertility search terms and aggressively optimizing bids to capture the maximum possible visibility in Google Ads.

2. Streamlining the Fertility Patient Pipeline

Driving new patient leads is only half the battle; closing the loop on consultations and IVF cycles is where the revenue happens. RUNNER stepped in to bridge the gap between marketing and patient consultations:

• Lead Handling Optimization: Partnered directly with the Wellnest internal team to put in place our Front Office Helper CRM and optimize lead handling workflows.
• Improved Response Times: Created automations for follow-up reminders and trained staff on new patient lead handling best practices to ensure rapid, empathetic outreach to prospective patients for Wellnest.
• Insights & Reporting: RUNNER dug into the Front Office Helper CRM data early and often before making big moves in the ad account, so every dollar was working to book new patient consults, not just rack up leads on paper.

The combined power of RUNNER’s fertility marketing expertise and a streamlined CRM pipeline yielded immediate, record-breaking results:

• Optimized Operations: Better lead handling led to faster response times and a higher percentage of new patient leads becoming consultations.
• Launch-Ready for New Clinic Opening: Established the strong financial momentum and scalable patient acquisition playbook required to confidently launch new locations.