Our Work:
RIvkin Westside Aesthetics
Website Development
Search Engine Optimization
Paid Search Advertising
Inbound Marketing
Website Development
Search Engine Optimization
Paid Search Advertising
Inbound Marketing
Rivkin Westside Aesthetics is a globally recognized aesthetics practice considered to be the pioneers of many of the most popular non-surgical aesthetic procedures performed around the world.
While they were primarily looking for help in attracting new patients and re-engaging current patients, they understood that starts with finding a strategic and tech-savvy partner who could develop processes to align all of the business systems, offer in-depth insight and recommendations on proven and emerging marketing tactics, and most importantly, be able to deliver positive results and while showing exactly how the business was impacted.
After a thorough analysis of existing marketing efforts, we first optimized the existing website and social channels to build a strong marketing foundation. We then defined KPIs and implemented tracking across all channels to understand performance through the entire marketing journey – from the first click to a booked treatment.
Once the foundation had been built, we launched a comprehensive lead generation strategy to drive qualified site traffic and convert them into patients. This included highly-targeted Paid Search and Social ad campaigns, a robust SEO strategy across the thousands of pages and a conversion rate optimization to turn more visitors into leads. Lastly, we built an email lead nurturing campaign to drive more revenue from existing patients.
increase in website traffic from Google through SEO
increase in lead conversions from Google
Increase in new patient consultations through our marketing strategy