Drive more traffic and grow faster with a strategy-driven Paid Advertising campaign. RUNNER’s pay-per-click (PPC) management services include strategy, setup and active management of an effective paid search advertising campaign for your organization.

New to PPC? If you aren’t aware of the advantages of adding PPC advertising to your digital marketing and advertising strategy, you’re missing out on an incredible opportunity for generating traffic, leads and sales for your business. We have the expertise in implementing PPC campaigns to confidently send quality traffic to your website and advise on strategies to increase conversions, which leads to acquiring new customers and increased revenues for your business.

Wondering if you can afford it? The real question is: Can you afford not to? Pay-per-click advertising, also known as “Paid Search Advertising”, is one of the most cost-effective marketing opportunities available. Many of our clients experience a return on investment within weeks.

Our pay-per-click advertising management method (we call it Frontrunner) is analytical and results-driven. We use methodical approaches to structuring your ad campaigns that employ a customized strategy for each client. While we apply the same expert principles to each pay per click campaign that we manage, we assiduously tailor each campaign to address the unique needs and objectives of each client. This way, our clients reap the maximum possible benefit from this dynamic strategy.

PPC Management Services

Pay Per Click Advertising ManagementEach PPC campaign is unique, just like your business and its goals. The number of paid search opportunities on the web are growing each day. Here’s a list of how we help clients:

  • Google Adwords
  • Bing Ads
  • Facebook Advertising
  • Adwords Management
  • Retargeting (Remarketing)
  • Conversion Tracking and Funnel Development
  • Paid Placement & Display Media

The Frontrunner Method: Our PPC Management Process

RUNNER uses a unique paid search campaign organization and management technique called Frontrunner. Unlike other agencies that create cookie-cutter campaigns that cater to the masses, we tailor the structure of your organization’s ad campaigns based on your specific customer’s buying cycle and your goals. By doing this, we are able to achieve a high level of statistical certainty on which keywords are performing for you, which means higher quality leads and a guarantee of maximum ROI.

We regard our clients as business partners rather than accounts, so we explain each step of our pay-per-click management process so that we gain their input and insight. This also ensures that each step of the process is met with their approval. Our customized pay-per-click campaign management is broken down into the following logical steps:

  1. Discovery

    First, we listen to our clients to discover their wants and expectations. This allows us to gain invaluable insight into their goods and services and learn what sets them apart.

  2. Pay Per Click Keyword Research

    We conduct extensive research into which keywords and phrases will provide our clients with the maximum return on their investment.

  3. Additional Research

    We identify niche opportunities within your industry in the pay per click marketplace to give you a competitive edge.

  4. Account Organization

    We organize the structure of the pay per click account into Ad Groups or “groupings” based on the relevancy and similarities of the keywords we have researched for you.

  5. Pay Per Click Ad Writing

    Our team of seasoned writers will put together the copy of your ads and then refine and polish the content so that each word is carefully chosen and placed with the appropriate call to action or offer.

  6. Landing Page Optimization

    Our pay per click advertising experts will review the landing pages on your website and make any improvement recommendations if needed to help these pages generate more sales or leads.

  7. Campaign Tracking

    We will implement the tracking on your website and we make sure that before we “launch” or activate your pay per click account(s) that the tracking is operational.

  8. Ongoing Optimization & Analytics

    Based on your specific needs we will conduct keyword level bid optimization changes and provide you with ongoing reporting and communication as needed.

PPC Management Pricing

We succeed when our clients succeed.
We manage PPC accounts of all sizes on a monthly retainer basis.  However, we are available for one-off PPC or Strategy Consultations.