Medical Marketing Blog

Insight on Medical Practice & Healthcare Marketing

orthodontic marketing playbook

The Orthodontic Marketing Playbook

Today’s orthodontic patients are doing their homework online before they ever step foot in your office. They’re researching braces and aligners, comparing practices, and even checking pricing and financing options. In a world where potential patients can hop from one

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urgent care marketing strategy

How to Build an Urgent Care Marketing Strategy

Urgent Care practices must stand out to attract patients who often make quick decisions about care based on convenience. A strong marketing strategy ensures your practice remains visible, builds trust with potential patients and ultimately generates more revenue for your

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IVF Advertising Strategy

How to Advertise an IVF Clinic

The most immediate way to grow new patients with IVF clinic marketing is through paid advertising. With the right strategy, you can not only increase the number of new patients to your practice, but see a healthy return on your

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FTC Rules for Patient Reviews

The Federal Trade Commission (FTC) recently cracked down on deceptive marketing practices by banning fake reviews. This new regulation has implications for healthcare and service-based industries, where trust is the cornerstone of patient relationships. The ban underscores a growing trend:

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SEO for doctors

SEO for Doctors: The Complete Guide

For doctors, Search Engine Optimization (SEO) is one of the most important foundational marketing strategies. Yet many medical practices struggle to turn SEO results into more patients. That’s because traditional SEO approaches don’t always work for medical practices. In this

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Orthodontic Marketing Ideas

10 Orthodontic Marketing Ideas to Get More Patients

In order for your Orthodontic practice to grow, you must adapt marketing strategies that help you stand out in a competitive field. In this guide, we’ll share a comprehensive list of orthodontic marketing ideas that can transform your practice’s visibility

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