Practice Marketing Method™

Bring in more patients in less time with RUNNER’s proven marketing methodology for medical practices. Reach new levels of profitability and productivity by attracting and converting more new patients to your practice.

Practice Marketing Method by RUNNER Agency

Practice Marketing Method™

The Practice Marketing Method™ represents what our experience shows be the most efficient and most effective marketing methodology for growth-minded practices to accelerate and sustain their patient acquisition. 

Phase 1: Strategy

All of our engagements begin with strategy to ensure we’re making the most of your marketing investment.

Practice Marketing Method Step 1 Strategy

Phase 2: Website & Local SEO

Our approach to local SEO is battle-tested and proven to stand the test of time. That’s because it’s been developed over nearly two decades of SEO work and testing for medical practices. It’s a critical early-stage step in our Practice Marketing Method.

Our Local SEO process has 8 stages: 

  1. Benchmarking with Local SEO Audits & Website Audits
  2. Keyword Research & Targeting Strategy
  3. Citation Building for Foundational Visibility and NAP Signals
  4. Build and improve Online Reputation
  5. On-page and Technical Website Optimization
  6. Website Content Optimization
  7. Content Strategy and Production
  8. Social Media Brand Building

 

You can learn more about our local SEO methodology and packages on the Local SEO page.

Turnkey services we offer for local SEO:

Practice Marketing Method Step 2 local SEO

Get a top-notch website customized for your practice in as little as 2 weeks and for an unbelievably low price. It’s handmade by our team, fast-loading, search-optimized, and made specifically for practices like yours.

Content Marketing Blue

Educate patients and showcase your expertise with high quality, unique, local-search-optimized blog post and page content for your website.

Reviews Manager Blue

Our platform helps you collect more 5 star reviews on Google and address unhappy patient experiences before they become bad reviews.

Google Business Page Optimization

Amplify your presence on Google, show up consistently in local searches, and increase phone calls and inquiries. RUNNER will set up and optimize your listing with services, products, FAQ’s, photos, and more. 

Local Listings

Boost your online presence and local SEO instantly by optimizing over 100 of your local listings across the web, including key medical listing websites. Even better than that, we do it for you.

Phase 3: Paid Media & Lead Generation

We determine the right mix of medical ad platforms to reach your unique target audience and move them from a website visit to a qualified lead. Our “journey-aligned” approach means rather than blasting out a single message, we personalize our message to behavior. Your unique ad recommendations may include a combination of more traditional pay-per-click or social platforms. 

Additionally, we give your office the tools and direction they need to ensure no lead is ever left behind through our HIPAA-compliant CRM system.

Practice Marketing Method Step 3 Paid Media
AD Management Blue

To achieve predictable patient flow quickly, you need to reach new patients through targeted advertising. Our medical practice advertising team will will devise a strategy customized for your patient acquisition goals within paid search, social media, and more.

Front Office Helper Blue

Turn your front office staff into a medical sales machine that never misses a new lead with our HIPAA-compliant all-in-one CRM, lead management, messaging system, and lead-generation intelligence center built specifically for medical practices like yours.

Phase 4: Patient Engagement

Not all prospective patients will arrive at your doorstep ready to receive treatment. Sometimes it takes building trust or educating over time in order to convert a lead into a patient. 

Practice Marketing Method Step 4 patient engagement
Email + SMS Campaigns Blue

Email & SMS Campaigns

Re-engage existing customers and stay top-of-mind with promotional marketing campaigns sent to your patients’ inboxes and phones.

Bring your message to life and build trust with your prospective patients or customers with strategic videos that not only look great – they’re designed to get new patients in the door.

Social Media Posting Blue

Connect with more patients and build your brand credibility on Facebook & Instagram with fresh, reliable content.

Phase 5: Tracking & Analytics

RUNNER’s attribution and analytics analysis is next level. While other agencies are reporting on leads and clicks, we’re working with you to ensure you’re getting new patients from our marketing efforts in the door and through treatment. Our advanced analysis ensures we’re optimizing marketing strategies for ROI that you can feel and see every day in your practice.

Want to hear more about how our analytics and insight can move your practice to the next level, jump down to hear what Bret from Spine Team Texas has to say.

Practice Marketing Method Step 6 tracking analytics

How We'll Help You Grow in The First 90 Days

01.

Establish Your Practice Growth Goals

We want to hear about your past challenges, your current processes, and your future plans. Discuss every aspect of your business and set goals with a marketing expert (that’s us!).

02.

Establish Your 90-Day Plan

Work with us to plan out the next quarter of marketing initiatives and gain new branding, messaging, and digital strategies to generate patient leads.

03.

Implement & Grow the Practice

As your digital presence improves and your internal processes streamline, you’ll experience the GROWTH your expertise deserves — without wasted resources of time or money.

A few practices we've helped grow.

Dallas IVF
Thermi Aesthetics, an Almirall Company
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Westside Aesthetics

What Our Medical Practices Have to Say

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[RUNNER has a] large reach with different customers in different states and markets. They use that expertise to help us grow in our market. If you’re a healthcare practice, medical practice, the RUNNER Agency can help you grow.

Bret Maison

Marketing Director

Spine Team Texas

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Migraine center marketing testimonial cover

What very, very few agencies offer is a view on the entire process from first contact with a patient through their conversion into actual treatment. That’s the secret sauce for RUNNER Agency, and that’s why I work with them.”

Vance Wells

North American Migraine

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“RUNNER stood out as potentially having the most experience in my specific subspecialty. […] Now we’re celebrating about a year, and all I can tell you is they’re phenomenal.”

Elan Simckes, MD

Fertility Partnership

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“It can be really scary outsourcing, but in the 5 years I worked with RUNNER, I never once felt like […] we lost sight of the patient, and I really felt like I could trust them to take care of it when we weren’t in the room.”

Kara Edington

Marketing Communications Manager

Spine Team Texas

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Texas Spine Care Center Logo

“What I get out of this patient acquisition program is consistency. I know where my patients are going to come from, I know how they’re going to come in, and they’re going to be worked up in a way that is easy for us to work through in clinic.”

Adam J. Bruggeman, MD, MHA

board-certified orthopedic surgeon & CEO

Texas Spine Care Center

RUNNER Agency is a proven partner for practice growth.

Here’s the problem: nearly every medical practice is wasting a ton of time and money on the wrong marketing plans (and partners) for their growth goals. They are stagnant — stuck in the same place, year after year, seeing the same patients and clients come in from the same outdated referral sources.

We know how frustrating it is for healthcare decision-makers who don’t have the right plan, people, or processes in place to improve their businesses in a meaningful way.  That’s why we’ve created a totally unique agency model that leverages our experience in the health care marketing space in order to help businesses like yours succeed and meet your growth goals.

Samantha Park, Digital Marketing Strategist at RUNNER Agency James Kelley, Web Developer at RUNNER Agency Lacy Judd, Co-founder & Creative Director​ of RUNNER Agency
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Ready to Grow Your Practice?

Speak with one of our experienced medical marketers to see how we can help you meet (and even exceed) your growth goals.