Our Work:

Spine Team Texas

Website Development
Content Marketing

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Spine Team Texas is a large practice with more than 30 providers, and well-established in their community. When they came to RUNNER, their website was not well optimized for SEO or for mobile devices, and upon analysis of the traffic, we found that most search engine traffic was only for their brand name. They needed to redesign the site with an eye towards SEO, but they also wanted to better tell the story of their unique, multi-disciplinary approach to spine care.

Seeking a Strategic Marketing Partner

Spine Team Texas was looking for a different kind of agency partner that could not only help build a new site, but that would feel like an extension of their own marketing team. In addition, RUNNER’s deep experience with other Spine & Orthopedic practices was a great fit to provide further strategic recommendations.

As a part of the website design, RUNNER analyzed the website and identified which content could be re-used and which content needed to be updated. RUNNER medical marketing experts on the team then revised the website structure, created content and worked with design and development teams to bring the site to life.

After launching the site, RUNNER created a comprehensive content marketing strategy, focused on blogs targeted to high intent keywords to drive qualified traffic to the site and reach beyond searches for the brand name.

RUNNER continues to optimize marketing performance through conversion rate optimization on the site, improving user experience and SEO.

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Ready to Grow Your Practice?

Speak with one of our experienced medical marketers to see how we can help you meet (and even exceed) your growth goals.