Insight on Medical Practice & Healthcare Marketing
Introduction Most medical practices rely on physician referrals to get new patients. Partnering with physician referral services or hiring a physician liaison can help you scale these referrals. However, you’re still reliant on another physician to bring you patients at
Introduction Your medical practice website is the front door of your practice online. It is the foundation of your medical practice marketing because it impacts several different marketing objectives. Medical Practice Website Objectives 1. Builds Your Reputation The design of
Introduction SEO is critical for modern medical practices. But, first, you must have the right SEO strategy to improve your medical website ranking and drive more traffic. Unlike paid advertising, there are no guarantees for placement or performance. As a
Introduction As a physician, you’ve been building your reputation for years. Online reputation management for doctors is a long-term strategy built by more than just how to get patients to write reviews. This guide will show you a proven strategy
Introduction As digital marketing becomes the primary strategy for how practices build their reputation and attract new patients, many practices are still not treating the data they generate in marketing as sensitive health information. But, it is possible to do
At the RUNNER Agency, we take pride in helping our healthcare marketing clients grow their business by grabbing the attention of their ideal patient or customer. Our team of healthcare marketing experts are really good at helping clients across the
Our clients often ask us – “how much should we be spending on advertising?” Our answer is always the same, “it depends.” Before recommending a budget or advertising platform to any medical practice, there are a few crucial variables to
How many times have you worked on a campaign that didn’t work? Do you remember the reason? Marketing is a process of experimentation, and experiments don’t always work. But there are a few common reasons that I see marketing campaigns
