Insight on Medical Practice & Healthcare Marketing
In the highly competitive landscape of today’s healthcare industry, the flow of patient visits can make or break a practice. Within the orthopedic surgery industry, spine surgery is one of the most competitive areas in which the number of new
While Google makes tweaks to its eponymous ad platform quite frequently – there’s one change unfolding right now that should make every search advertiser take pause: the phasing out of Broad Match Modified (BMM) keywords. As of February 18th, BMM
Telehealth platforms provide a way for medical practices to keep both their patients and businesses healthy.
2020 was a year of rapidly implementing telehealth all over the globe. Providers everywhere were faced with recalibrating their practices to meet the new needs of their patients. According to the Center for Disease Control and Prevention, there was a
The calls began to trickle in around May this year. What started as a few leads here and there has grown into a steady stream of physicians and entrepreneurs looking to start telehealth businesses across many different specialties. I began
Google Analytics 4 launched in October as the latest version of the ubiquitous, Google Analytics reporting platform. Don’t worry if you missed the launch – we get it, there’s been a lot going on this year. It’s fair to say
Google search ads continue to be one of the best ways to drive low-funnel potential patients to your medical practice. While it’s a proven paid advertising channel, it’s by no means a walk-in-the-park to manage. Google Ads made 63 updates
2020 is coming to an end. While it was one of the toughest years for healthcare we’re likely to see in our lifetime, the industry has proven we can be agile and adaptable; to do whatever serves our patients best.
