Insight on Medical Practice & Healthcare Marketing
In the last 20 years, I’ve worked on digital marketing strategy across virtually every industry. But for the last several years, I’ve focused almost exclusively on health care. What I’ve learned is that marketing for health care companies and medical
Can you market your medical practice without spending a dime in advertising? Absolutely. While some practices spend heavily in advertising, you can still grow if you focus your time on strategies that will move the needle. Here are 25 zero-cost
You’re losing patients right now. You probably feel it in your gut. Because you know your front desk could be doing a better job. They’re spread too thin – after all, they do more than just answering calls. But you
In the highly competitive landscape of today’s healthcare industry, the flow of patient visits can make or break a practice. Within the orthopedic surgery industry, spine surgery is one of the most competitive areas in which the number of new
While Google makes tweaks to its eponymous ad platform quite frequently – there’s one change unfolding right now that should make every search advertiser take pause: the phasing out of Broad Match Modified (BMM) keywords. As of February 18th, BMM
Telehealth platforms provide a way for medical practices to keep both their patients and businesses healthy.
2020 was a year of rapidly implementing telehealth all over the globe. Providers everywhere were faced with recalibrating their practices to meet the new needs of their patients. According to the Center for Disease Control and Prevention, there was a
The calls began to trickle in around May this year. What started as a few leads here and there has grown into a steady stream of physicians and entrepreneurs looking to start telehealth businesses across many different specialties. I began
