Programmatic Advertising for Health Care Businesses

Make your ad budget as effective and efficient as possible so you can spend the least to get the most qualified patients. Our programmatic advertising gets the right message in front of the right audience at the right time.

How is programmatic advertising used for health care businesses?

Before programmatic ad buying, digital ads were bought and sold by human ad buyers and salespeople, who can be expensive and unreliable. Programmatic advertising technology promises to make the ad buying system more efficient, and therefore cheaper, by removing humans from the process wherever possible.

Humans get sick, need to sleep and have biases. Machines do not.

How can RUNNER help with programmatic advertising?

So, if robots are doing all the work, why do you need to hire an agency?

The truth is that technology is being used to replace some of the more menial tasks that humans have historically had to handle, like sending insertion orders to publishers and dealing with ad tags, but they’re still required to optimize campaigns and to plan strategies. We use programmatic technology so that we can spend less time clicking buttons and more time counting conversions, developing strategy, and making sure your messaging is perfect. 

Ready to Grow Your Practice?

Speak with one of our experienced medical marketers to see how we can help you meet (and even exceed) your growth goals.