Let us show you how RUNNER can create a new patient lead generation engine for your medical practice. We’ve managed more than $37 million in medical practice ads since 2010. We’ve helped hundreds of practices grow, and we can help yours, too.
(with the right message, at the right time)
We determine the right mix of medical ad platforms to reach your unique target audience and move them from a website visit to a qualified lead. Our “journey-aligned” approach means rather than blasting out a single message, we personalize our message to behavior.
Identify the location targeting most likely to attract patients. Based on:
Campaigns are built to reach those actively looking to book.
Optimization of your site or landing pages to drive the most new leads.
Optimization of marketing based on data & insights.
Powered by RUNNER’s Front Office Helper CRM.
Our team has dozens of certifications from the top ad platforms that we use every day to bring in qualified patients to our clients, but nothing replaces the experience we’ve had in managing media for medical practices.
Since 2008, RUNNER Agency has built results-focused digital marketing strategies for medical practices. We’ve managed more than $37 million in advertising spend.
56% more patients from digital advertising in the first 60 days.
5X return on advertising spend and the highest number of IVF cycles ever.
29% more office visits and 11X return on ad spend from paid advertising.
Get great results faster with custom-designed landing pages for your ad campaigns. There’s no need to take on a full website redesign project if you don’t need it to convert leads.
We use our extensive knowledge of ad quality scoring and conversion rate optimization to A/B test our way to killer ROI.
With RUNNER’s paid media dashboards, you have the results of your paid media campaigns at your fingertips, day or night.
While you always have full access to all of your ad accounts, we provide you with a real-time dashboard with aggregate performance data shown over time, so you’ll always know your ROI.
If you’re as tired of receiving pre-fab media proposals as we are of hearing about them, we invite you to take a look at our unique Roadmap process, where our senior strategists review your actual accounts, your actual data, your business and your market to give you a roadmap with actionable recommendations and real numbers.
We’ll launch your campaign quickly, optimize it regularly and your results will be available via your real-time dashboard. You can check in with your media strategists anytime you have a question or regularly at scheduled check-in meetings.
See the results your practice deserves. more new patient leads that are more qualified, a more full schedule, and of course, more revenue.
“Runner, our partner agency, has truly elevated our in-house team! They started strong with a comprehensive audit and have been an immense help in launching and optimizing campaigns. Working hand-in-hand with our internal stakeholders, they consistently deliver fantastic results. Sam, John, Marc, and the rest of the team have been delightful collaborators, and we’re excited for the bright future ahead.”
Director of Digital Marketing
“What very, very few agencies offer is a view on the entire process from first contact with a patient through their conversion into actual treatment. That’s the secret sauce for RUNNER Agency, and that’s why I work with them.”
CEO
“RUNNER stood out as potentially having the most experience in my specific subspecialty. […] Now we’re celebrating about a year, and all I can tell you is they’re phenomenal.”
Founder & Medical Director
“After we implemented RUNNER Agency’s paid media strategy, we saw a significant increase in patient volumes. My experience working with RUNNER and the team has been phenomenal.”
Marketing Manager
Search engines like Google and Bing offer incredible opportunities to connect with patients seeking care. But these platforms are best managed by a professional advertising team like RUNNER.
Want to develop a strategic plan that provides a positive return on ad spend (ROAS)? We'll guide you toward success.
Advertising your services on social media sites like Facebook, Instagram, Twitter or Pinterest is an incredible way to build brand awareness, drive traffic, and generate leads.
The keys to success are well-designed ads, timely ad display, and precise targeting. We'll show you how it's done.
Programmatic advertising is a more sophisticated ad tactic that includes automating the buying and selling of ad inventory in real-time through an automated bidding system.
It includes display ads, video ads, social ads, audio ads, native ads, and digital out of home (OOH).
Native ads usually blend with the content of the environment they're on (web page or mobile app, for example) to feel...native. Some examples are in-article ads that you see on a publisher website or a sponsored content ad.
While these ad types can generously drive traffic to your website, they require strategic planning by an expert to fit in with your global advertising strategy.
Use the memorable power of video to reach your prospects with quick, targeted video pre-roll messages on Youtube or other visual ad platforms.
Take your sophisticated targeting campaigns into the homes and hearts of your prospects with connected TV advertising, combining the smart targeting available online with the legitimizing effects of TV.
Our pricing is very competitive for the industry. We charge a fixed management fee plus a percentage of your ad spend each month to cover ad management, landing page creation, optimization, and reporting.
We have a four month minimum to cover our setup, creative, and strategy costs. After that, you can cancel anytime with a 30 day notice. No penalties.
They’re yours forever. We’ll simply hand back your accounts, or export them for you to import into your own, if you’d prefer that route.
A medical advertising agency like RUNNER builds campaigns around how patients choose care, not how shoppers buy products. That means specialty-specific targeting and messaging, healthcare ad policy and HIPAA awareness, landing pages built to convert patients, and attribution that follows each lead to an office visit. Other agencies get you clicks, but we get you patients, and we can show you which ads produced them.
The right ad platforms for your medical practice depend on your specialty, your patients and how urgently they need care, not on which channel is trending. RUNNER manages medical advertising on many platforms, and we’ll recommend the mix that fits your goals during the Roadmap phase. A patient searching for urgent care needs a different approach than someone researching spine surgery or IVF for months, so your Roadmap sets the channel plan before spending a dollar.
Ads often don’t produce patients because of what happens after the click: a generic message that doesn’t match the patient’s journey stage, a landing page that doesn’t build trust and convert, or a lead left waiting for a call back that never comes. RUNNER’s journey-aligned approach personalizes messaging to patient behavior and uses Front Office Helper CRM to find and fix leaks between the ad and the appointment for our medical practice customers.
Both! RUNNER tracks medical advertising results past clicks and form fills to calls, booked appointments and office visits, and even no-shows, using lead scoring and analysis powered by our Front Office Helper CRM. You get a real-time dashboard and regular reporting that shows what’s working and what isn’t. We report the results, good or bad, so every budget decision is based on real data. If it was easy, everyone would do it!
Not necessarily. Most of our clients choose a Practice Right Website, but plenty also have sites that are perfectly usable. Having been in this space since 2010, RUNNER knows a thing or two about what a medical website needs to do its part in the marketing journey. If your website is holding you back, we’re going to let you know and explain why within your Roadmap, so you can decide if a new website makes sense for your practice.
RUNNER signs a Business Associate Agreement (BAA) with all medical customers and builds every campaign with healthcare advertising policies in mind. Leads captured are funneled into Front Office Helper (or another HIPAA-compliant CRM) so the PHI is as secure as possible as soon as possible. Compliance is planned into the campaign from the start, certainly not because it’s convenient, but because we care about protecting your patient data as much as you do.
Your campaigns are managed by RUNNER’s full-time team of paid media strategists (all of whom are experienced in healthcare advertising), overseen by our Director of Paid Media and Director of Strategy. No outsourcing, no white labeling. You’ll meet who is working on your account, and they’ll already understand your specialty, your patient journey and healthcare advertising.
Start a text message chat through the widget at the lower right of the screen. A real human will respond shortly.
