Before programmatic ad buying, digital ads were bought and sold by human ad buyers and salespeople, who can be expensive and unreliable. Programmatic advertising technology promises to make the ad buying system more efficient, and therefore cheaper, by removing humans from the process wherever possible.
Humans get sick, need to sleep and have biases. Machines do not.
So, if robots are doing all the work, why do you need to hire an agency?
The truth is that technology is being used to replace some of the more menial tasks that humans have historically had to handle, like sending insertion orders to publishers and dealing with ad tags, but they’re still required to optimize campaigns and to plan strategies. We use programmatic technology so that we can spend less time clicking buttons and more time counting conversions, developing strategy, and making sure your messaging is perfect.
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