Content Marketing for Medical Practices

A Systematic Approach to Long-term SEO Value

When you sign up for content marketing with RUNNER Agency, you get strategic planning and full set up for campaigns to drive traffic, generate leads, and convert into patients. Plus, in-depth reporting and analysis. It’s a patient-generation engine that can quickly become the foundation of your business model.

The best part? Unlike traditional advertising, content marketing has a compounding effect on your return on investment.

What exactly is Content Marketing for Medical Practices?

Content marketing is a proven long-term SEO strategy that over time can outperform traditional (interruptive) marketing in both volume and conversions.

The goal behind content marketing is to attract patients to your business at exactly the time they need you most. The key here is combining multiple content strategies to increase your search rank and visibility for key combinations of service keywords and location, bringing visibility to your practice when a prospective patient is looking for your service within your service area.

RUNNER’s Practice Marketing Method employs a key combination of strategies to bring the most value to our customers, read below to learn more about the core tactics we use.

Search-optimized Blog Posts

Original blog content search-optimized for your key services and long tail keyphrases.

Service Area SEO Pages

Unique location-specific service pages optimized to show up when patients are looking for your services in your specific service areas.

Website Technical Optimization

A deep dive on the technical base layer of your website to optimize for page speed, content delivery, search friendliness, metadata alignment, and more.

Website Content Optimization

A full-site analysis and clean-up to ensure all the existing content on your site is cohesive and working together to optimize to target your key services and service areas.

And you get an experienced medical marketing partner.

Get access to a medical marketing strategy agency with over 16 years of experience working with practices just like yours.

Our pros will help you maintain your platform, and when you’re ready to take your practice to the next level, we’re here for you.

Getting Started With Content Marketing For Your Medical Practice

More words do not equal more blog readers. More posts on Facebook do not equate to more followers. More email campaigns do not mean more patients. At RUNNER, we know that a slew of hasty actions does not hit revenue goals. That’s why we spend time on the things that actually matter, like your inbound marketing strategy.

The inbound marketing strategies our team of medical marketing experts create are custom to your business. Getting started with inbound marketing begins with an assessment of your current website, internal capabilities, and existing marketing efforts — all at no cost to you. You can start your assessment today with a free consultation or learn more about our process.

What Our Customers Say

“We celebrated our one year anniversary working with Runner this month and we are delighted to have found them. They recommended and instituted some highly successful marketing endeavors this year which have had very positive results for us. Megan is a delight to work with – professional, experienced, creative and a real problem solver. I cannot recommend the whole team highly enough.”

Maureen Kelly, MD

CEO
Society Hill Reproductive Medicine

Michael Maylahn

Co-Founder & CEO
Stasis Labs

“We had an exemplary experience working with the Runner team. Top quality work, great communication, strong expertise set, and really nice people. I recommend them highly for marketing support. They were our contracted marketing department, including integrating into our team communication on slack. Felt like part of the team. They covered all our bases for marketing, allowing us to not need to bring on marketing resources in house. They completely knocked it out of the park with rebuilding our website from scratch. They also helped with content creation such as a white paper and a one pager. They also have strong expertise in digital marketing. They’re a great team with strong leadership. Whether you’re just getting going, or looking for a marketing upgrade, look no further. Thank you so much for all the support provided to us Runner!”

Landan Luna

Director of Digital Marketing
Encore Enterprises for Surepoint Emergency Centers

“Runner, our partner agency, has truly elevated our in-house team! They started strong with a comprehensive audit and have been an immense help in launching and optimizing campaigns. Working hand-in-hand with our internal stakeholders, they consistently deliver fantastic results. Sam, John, Marc, and the rest of the team have been delightful collaborators, and we’re excited for the bright future ahead.”

Ready to Grow Your Practice?

Speak with one of our experienced medical marketers to see how we can help you meet (and even exceed) your growth goals.