Transform your practice’s digital presence with a hyper-local content strategy that connects you with patients in your service area. When partnering with RUNNER Agency, you’ll receive a data-driven content marketing approach that focuses on what matters most: becoming the go-to medical provider in your local community.
The result? A sustainable patient acquisition engine that grows stronger over time. Unlike traditional advertising that stops working the moment you stop paying, our local SEO-based content strategy can turn local search visibility into quality patient appointments that compound over time.
The best part? Unlike traditional advertising, content marketing has a compounding effect on your return on investment.
Content marketing is a proven long-term SEO strategy that over time can outperform traditional (interruptive) marketing in both volume and conversions.
Your prospective patients aren’t just searching for medical services – they’re searching for medical services near them. That’s why our content marketing is built on a foundation of local SEO.
We leverage a two-pronged approach of 1) creating valuable, educational content that builds trust, while 2) ensuring that content reaches the right local audience at the right time. We create content that captures local intent at every stage of the patient journey, ensuring your practice appears exactly when and where potential patients are looking.
Patients today begin their healthcare journey with a search engine, seeking credible, local healthcare providers who can address their specific concerns. By combining educational content with local SEO strategies, you create a powerful patient acquisition system that works 24/7. And unlike traditional advertising that requires constant investment, this foundation of valuable content continues working for your practice, building authority and attracting patients month after month.
Our Local SEO Content Strategy centers on 4 key pillars:
RUNNER believes in the value of original, location-specific, search-optimized blog content. It should be part of every digital strategy because it works and provides long-term value.
We develop in-depth, authoritative blog content that answers the exact questions your potential patients are asking. Every piece is carefully crafted to showcase your expertise in your niche while targeting strategic keywords and locations that matter to your practice. From detailed procedure explanations to preventive care guides, our content establishes your practice as the go-to resource in your specialty.
This isn’t just about writing articles – it’s about creating valuable resources that help you convert readers into patients.
Your practice serves specific communities, and your content should reflect that. That’s why we often recommend a service area page strategy focused on developing unique dedicated service pages optimized to show up when patients are looking for your services in strategically selected neighborhoods, suburbs, and even corridors, within your specific service area. These pages go beyond simple location targeting – they demonstrate your deep understanding of and commitment to each community.
When a potential patient searches for your services in their area, these optimized pages ensure your practice stands out as the clear, established local choice.
A successful medical practice website is not a “set it and forget it” kind of thing. Every website should be continuously monitored and updated to ensure technical health and to keep up with ever-changing development standards and industry best practices.
We will conduct a deep dive on the technical base layer of your website to optimize for page speed, content delivery, search friendliness, metadata alignment, and more.
A comprehensive analysis and rewriting, when necessary, of your entire site’s content. We ensure every page contributes to your goal of attracting more qualified patients, that the messaging is cohesive, and that the content is working together to target your key services and service areas.
This analysis includes internal linking strategies to guide patient journeys, content gap analysis to identify missing opportunities, service alignment review to ensure comprehensive coverage, cross-location content coordination, and content freshness assessment and updates.
With over 16 years of experience in medical practice marketing, we understand that effective local content marketing requires more than just good writing. It demands a deep understanding of both healthcare operations and local search algorithms.
Our team of medical marketing specialists creates custom strategies that target high-intent, low funnel local searches, build trust within your community, and strengthen your practice’s local online presence.
Success in local SEO-driven content marketing isn’t just about cranking out blog posts with a minimum word count. It’s about producing the right content for your specific market and audience, with attention to your specific patient journey.
The content strategies our team of medical marketing experts create are custom to your practice. Getting started with content marketing begins with an assessment of your current website, internal capabilities, and existing marketing efforts. You can start your assessment today with a free consultation or learn more about our process.
[RUNNER has a] large reach with different customers in different states and markets. They use that expertise to help us grow in our market. If you’re a healthcare practice, medical practice, the RUNNER Agency can help you grow.
Marketing Director
Spine Team Texas
“What very, very few agencies offer is a view on the entire process from first contact with a patient through their conversion into actual treatment. That’s the secret sauce for RUNNER Agency, and that’s why I work with them.”
North American Migraine
“RUNNER stood out as potentially having the most experience in my specific subspecialty. […] Now we’re celebrating about a year, and all I can tell you is they’re phenomenal.”
Fertility Partnership
“It can be really scary outsourcing, but in the 5 years I worked with RUNNER, I never once felt like […] we lost sight of the patient, and I really felt like I could trust them to take care of it when we weren’t in the room.”
Marketing Communications Manager
Spine Team Texas
