Integrated Pain Associates
Website Design & Development
Front Office Helper
Website Care Plan
Minimally Invasive Spine Surgery and Pain Management Experts
Clear Messaging, Enticing Design & Local SEO
RUNNER kicked off the website redesign by first conducting a thorough assessment of the IPA website and sharing areas of opportunity available to improve upon. We knew Integrated Pain Associates main goals was to have a website that reflected the great work they were doing in helping patients experience pain relief as well make it easy and accessible for patients to call or schedule an appointment.
Integrated Pain Associates came to RUNNER with an outdated website that was missing critical information, had very few conversion pathways to convert patients, and lacked optimal SEO optimizations. In addition, they didn’t have one central place to communicate and manage incoming leads.
The team at RUNNER designed and developed a website that was fully responsive across all devices, and told the story of how IPA helps patients with pain management. In addition, the site was optimized to be high-converting and drive more new patient leads, based on RUNNER’s extensive experience focusing on medical practice marketing. That includes using RUNNER’s Front Office Helper platform, which gives IPA the ability to communicate with and track the status of incoming patient leads from Google My Business, Facebook, Instagram and their website all in one place.