Insight on Medical Practice & Healthcare Marketing
Google Analytics 4 launched in October as the latest version of the ubiquitous, Google Analytics reporting platform. Don’t worry if you missed the launch – we get it, there’s been a lot going on this year. It’s fair to say
Google search ads continue to be one of the best ways to drive low-funnel potential patients to your medical practice. While it’s a proven paid advertising channel, it’s by no means a walk-in-the-park to manage. Google Ads made 63 updates
2020 is coming to an end. While it was one of the toughest years for healthcare we’re likely to see in our lifetime, the industry has proven we can be agile and adaptable; to do whatever serves our patients best.
Setting a digital marketing budget can be tough. This is because most businesses don’t establish a budget until they’re large enough to afford it. Once that happens, the advertising budget competes against other expenditures. You have to justify every dollar.
You’ve revamped your medical practice website, launched pay-per-click campaigns and turned your stagnant social media into a functional channel. A lot of work has been put into creating and executing a winning digital marketing strategy to help you grow your
There’s a significant opportunity in 2021 to grow your medical practice if you have the right strategy in place. Some practices are positioned better than others to take advantage of this moment in time to acquire more patients. 5 Questions
For many medical practices, marketing technology has become a growing expense. As more budget is spent on digital marketing, more tools are needed. What Is a Marketing Technology Stack? Your marketing technology stack is the collection of technologies a practice
As a medical practice owner, you know how important it is to protect your patients’ Personal Health Information. You’ve likely invested in secure servers, EHRs, and even a fax machine to make sure you’re doing everything you need to be
