Insight on Medical Practice & Healthcare Marketing
Healthcare is being disrupted by a new category of direct-to-consumer (DTC) brands. These brands have built innovative business models to confront the primary challenges and opportunities in today’s healthcare landscape, including rising healthcare costs, changing relationships with primary care, and
In the last 20 years, I’ve worked on digital marketing strategy across virtually every industry. But for the last several years, I’ve focused almost exclusively on health care. What I’ve learned is that marketing for health care companies and medical
Can you market your medical practice without spending a dime in advertising? Absolutely. While some practices spend heavily in advertising, you can still grow if you focus your time on strategies that will move the needle. Here are 25 zero-cost
You’re losing patients right now. You probably feel it in your gut. Because you know your front desk could be doing a better job. They’re spread too thin – after all, they do more than just answering calls. But you
2020 was a year of rapidly implementing telehealth all over the globe. Providers everywhere were faced with recalibrating their practices to meet the new needs of their patients. According to the Center for Disease Control and Prevention, there was a
The calls began to trickle in around May this year. What started as a few leads here and there has grown into a steady stream of physicians and entrepreneurs looking to start telehealth businesses across many different specialties. I began
Setting a digital marketing budget can be tough. This is because most businesses don’t establish a budget until they’re large enough to afford it. Once that happens, the advertising budget competes against other expenditures. You have to justify every dollar.
There’s a significant opportunity in 2021 to grow your medical practice if you have the right strategy in place. Some practices are positioned better than others to take advantage of this moment in time to acquire more patients. 5 Questions
