Medical Marketing Blog

Insight on Medical Practice & Healthcare Marketing

Three Ways To Determine Your Digital Marketing Budget

Three Ways To Determine Your Digital Marketing Budget

Setting a digital marketing budget can be tough. This is because most businesses don’t establish a budget until they’re large enough to afford it. Once that happens, the advertising budget competes against other expenditures. You have to justify every dollar.

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Ask These 5 Questions to Grow Your Medical Practice in 2021

5 Questions to Grow Your Medical Practice in 2021

There’s a significant opportunity in 2021 to grow your medical practice if you have the right strategy in place. Some practices are positioned better than others to take advantage of this moment in time to acquire more patients. Growing your

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35-Ways-to-Attract-New-Patients

35 Ways to Attract New Patients to Your Practice in 2020

If you want to acquire more patients for your medical practice, you must look beyond physician referrals. That’s because patients are now using digital channels to proactively research their conditions and choose physicians they want to see. Don’t believe you’ll

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Building A High-Performing Medical Practice Website

Building A High-Performing Medical Practice Website

As patient self-referrals are becoming more common for many practices, your website plays an important role in educating visitors, building trust with them and ultimately converting them into leads and office visits. Through our work with medical offices, we’ve noticed

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How To Grow Your Patient Reviews

How To Grow Your Patient Reviews

Despite all the time and energy put into medical practice websites, content and advertising, online reviews are one of the most trusted and frequently consulted sources for patients. Yet many medical practices leave patient reviews to chance. In this article, I’ll

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Growing Beyond Physician Referrals For Your Medical Practice

The Power Of Empathy In Medical Marketing

In my last article, I wrote about seven essential inbound marketing strategies for health care. The first strategy, and the one that I believe is by far the most important for any medical practice, is to lead with empathy. I would

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Growing Beyond Physician Referrals For Your Medical Practice

Programmatic Advertising For Medical Marketing

Programmatic advertising is a method of buying ads that’s automated by machines to make it more efficient. The process is an auction-style model where a human ad buyer sets targeting parameters, and each advertiser bids in real time on consumers

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Essential Inbound Marketing Strategies For Healthcare

7 Essential Inbound Marketing Strategies For Healthcare

Inbound marketing is a proven methodology for growing business, yet in healthcare marketing, we see plenty of practices not reaching their full potential. Below, I’ve outlined seven key strategies to build upon your current inbound marketing efforts, covering the full

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