Insight on Medical Practice & Healthcare Marketing
Video marketing has become an essential way for medical practices to attract more patients and build a reputation. One of the key elements of your medical practice video marketing strategy is the types of videos you create. In this article,
For medical practices, finding new patients can be as simple as looking where consumers spend the most time. That’s why for years, marketers have been telling you that your practice needs to be active on social media. Yet not every
Telehealth experienced massive growth in 2020. Telehealth claims data shows a growth of 2,980% nationally between 2019 and 2020. This means that in 2021, more patients than ever have experienced a telehealth visit, and many of them prefer it. We
It’s time to find a healthcare marketing agency when you’re looking for growth, but don’t have the internal resources or the marketing strategy to make it happen. So how do you decide what healthcare marketing agency to work with? In
Healthcare is being disrupted by a new category of direct-to-consumer (DTC) brands. These brands have built innovative business models to confront the primary challenges and opportunities in today’s healthcare landscape, including rising healthcare costs, changing relationships with primary care, and
The time we spend in digital is increasingly dominated by video. Most physicians know that video should be a part of their marketing strategy, but where do you start? What type of video should you be creating? How can you
Digital marketing has become a key strategy for surgery marketing. If you’re looking to drive more new patients and increase the total number of surgeries your practice performs each month, digital marketing is key. In the following guide, we’ll cover
If you want to acquire more patients for your medical practice, you must look beyond physician referrals. That’s because patients are now using digital channels to proactively research their conditions and choose physicians they want to see. Don’t believe you’ll
In the last 20 years, I’ve worked on digital marketing strategy across virtually every industry. But for the last several years, I’ve focused almost exclusively on health care. What I’ve learned is that marketing for health care companies and medical
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