Clients come to us to grow their business. This usually means they’re looking to reach more qualified traffic and convert them to leads. One of the first places we start is by looking at the brand messaging because it’s the foundation for powerful lead generation. Without a clear articulation of who you are and the value you bring to a potential customer, you’re wasting money. Attention spans in digital channels are especially limited and people aren’t going to spend much time trying to understand who you are and how you can benefit them.