We’re starting a weekly video series! In this first video, we share key findings from the Salesforce 2018 State of Marketing report. Reagan and John talk about our reactions to the 2018 report and the key takeaways that are most likely to impact your business – the increasing importance that marketing is playing across the customer journey, the disconnect between sales and marketing and the struggles most businesses see having to integrate a high number of data sources.
Messenger marketing has become a hot topic in the industry. Both HubSpot and Salesforce have put their conversation and real-time marketing tools front and center. In this blog post, we discuss why messenger marketing is important, and how to get started utilizing messenger marketing for your brand.
Clients come to us to grow their business. This usually means they’re looking to reach more qualified traffic and convert them to leads. One of the first places we start is by looking at the brand messaging because it’s the foundation for powerful lead generation. Without a clear articulation of who you are and the value you bring to a potential customer, you’re wasting money. Attention spans in digital channels are especially limited and people aren’t going to spend much time trying to understand who you are and how you can benefit them.