Medical Marketing Blog

Insight on Medical Practice & Healthcare Marketing

16 Types of Medical Marketing Videos

16 Types of Medical Marketing Videos

Video marketing has become an essential way for medical practices to attract more patients and build a reputation. One of the key elements of your medical practice video marketing strategy is the types of videos you create. In this article,

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Six Social Media Tips For Medical Practices

Six Social Media Tips For Medical Practices

For medical practices, finding new patients can be as simple as looking where consumers spend the most time. That’s why for years, marketers have been telling you that your practice needs to be active on social media. Yet not every

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Guide to Telehealth Marketing in 2021_

Guide to Telehealth Marketing in 2021

Telehealth experienced massive growth in 2020. Telehealth claims data shows a growth of 2,980% nationally between 2019 and 2020. This means that in 2021, more patients than ever have experienced a telehealth visit, and many of them prefer it. We

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How To Choose The Best Medical Marketing Agency

It’s time to find a healthcare marketing agency when you’re looking for growth, but don’t have the internal resources or the marketing strategy to make it happen. So how do you decide what healthcare marketing agency to work with? In

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What Healthcare Marketers Can Learn From DTC Brands

What Healthcare Marketers Can Learn From DTC Brands

Healthcare is being disrupted by a new category of direct-to-consumer (DTC) brands. These brands have built innovative business models to confront the primary challenges and opportunities in today’s healthcare landscape, including rising healthcare costs, changing relationships with primary care, and

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Guide to Surgery Marketing

Guide to Surgery Marketing

Digital marketing has become a key strategy for surgery marketing. If you’re looking to drive more new patients and increase the total number of surgeries your practice performs each month, digital marketing is key. In the following guide, we’ll cover

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The Unique Challenges Of Health Care Marketing

The Unique Challenges Of Health Care Marketing

In the last 20 years, I’ve worked on digital marketing strategy across virtually every industry. But for the last several years, I’ve focused almost exclusively on health care. What I’ve learned is that marketing for health care companies and medical

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