Insight on Medical Practice & Healthcare Marketing
As the majority of patient research is now happening online, many of the patients that reach out to your practice will do so after-hours when it’s most convenient. In fact, in a recent client audit, we found that 27% of
Experienced marketers have a few mental models and strategic frameworks that provide the foundation for how they view and execute marketing campaigns. In this article, I want to share a few of the ones our agency has used that have
The front office of every medical practice is busy. In addition to responding to new patient inquiries, your front office is busy fielding communication and engaging with existing patients. When your front office is stretched thin, it can have a
In the past 15 years of our work marketing for medical practices, we’ve seen some common patterns for success. I wanted to share with you the 3 common steps that the most successful medical practices take that predictably drive new
Video marketing has become an essential way for medical practices to attract more patients and build a reputation. One of the key elements of your medical practice video marketing strategy is the types of videos you create. In this article,
For medical practices, finding new patients can be as simple as looking where consumers spend the most time. That’s why for years, marketers have been telling you that your practice needs to be active on social media. Yet not every
Telehealth experienced massive growth in 2020. Telehealth claims data shows a growth of 2,980% nationally between 2019 and 2020. This means that in 2021, more patients than ever have experienced a telehealth visit, and many of them prefer it. We
It’s time to find a healthcare marketing agency when you’re looking for growth, but don’t have the internal resources or the marketing strategy to make it happen. So how do you decide what healthcare marketing agency to work with? In
Healthcare is being disrupted by a new category of direct-to-consumer (DTC) brands. These brands have built innovative business models to confront the primary challenges and opportunities in today’s healthcare landscape, including rising healthcare costs, changing relationships with primary care, and
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