Insight on Medical Practice & Healthcare Marketing
In my last article, I wrote about seven essential inbound marketing strategies for health care. The first strategy, and the one that I believe is by far the most important for any medical practice, is to lead with empathy. I would
The evolution of the healthcare industry has led to dynamic changes in how providers market their services. One of the biggest changes in healthcare has been how patients are getting information about health. Many are bypassing their primary care physicians
Programmatic advertising is a method of buying ads that’s automated by machines to make it more efficient. The process is an auction-style model where a human ad buyer sets targeting parameters, and each advertiser bids in real time on consumers
Inbound marketing is a proven methodology for growing business, yet in healthcare marketing, we see plenty of practices not reaching their full potential. Below, I’ve outlined seven key strategies to build upon your current inbound marketing efforts, covering the full
The call-to-action on your site is your cash register. While the phone number on your site is the most important to drive leads, it’s important that you have multiple lead generation opportunities for patients. 3 Proven Calls-To-Action for Spine Practices
Physician referrals are an important strategy for most medical practices to gain patients. In fact, as I’ve seen with my clients, many practices hire dedicated physician liaisons to build relationships with other practices. Yet these strategies offer no guarantee of
There’s a big difference between a medical practice that’s marketing itself to keep the schedule reliably booked and a medical practice that’s looking to truly grow — add physicians, add offices or drastically increase revenue. Meeting these strategic objectives often
This week, Hubspot released a COVID-19 performance benchmark tool based on aggregated data from 70,000 global customers. It tracks deals created and closed, sales email sends and response rates, marketing email sends and open rates and much more. The goal
