Insight on Medical Practice & Healthcare Marketing
Physician referrals are an important strategy for most medical practices to gain patients. In fact, as I’ve seen with my clients, many practices hire dedicated physician liaisons to build relationships with other practices. Yet these strategies offer no guarantee of
There’s a big difference between a medical practice that’s marketing itself to keep the schedule reliably booked and a medical practice that’s looking to truly grow — add physicians, add offices or drastically increase revenue. Meeting these strategic objectives often
This week, Hubspot released a COVID-19 performance benchmark tool based on aggregated data from 70,000 global customers. It tracks deals created and closed, sales email sends and response rates, marketing email sends and open rates and much more. The goal
Like many B2B sales and marketing team members, you may have been relying on a handful of in-person conferences to drive a large percentage of new leads or sales. With conferences canceled, what’s the best way to pivot and continue
As we’ve been working with our clients to best position them for stability and growth in the months ahead, we wanted to share some medical practice marketing advice for those who might be struggling to understand how to approach marketing
Happy New Year! We understand that owning and managing a medical practice is stressful, busy, and full of never-ending paperwork and billing. This means that most medical practice owners don’t put much time into their marketing strategies, and the little
It’s safe to say that the team at RUNNER Agency can be a bit competitive. Most of the time, it’s an internal challenge–we always seek to do better than we did the day before, or beat last month’s patient lead
Build Patient Trust and Gain An Advantage Over Your Competition It’s no secret: our healthcare landscape has changed. Practice referral sources are drying up, patients are researching their own conditions and treatment options before even talking to a doctor, and
