Insight on Medical Practice & Healthcare Marketing
The COVID-19 pandemic has revealed one of the most important elements of a practice’s value to its patients: trust. Online, the currency of trust is medical practice reviews. With our many years of experience managing patient acquisition, we know that
As patient self-referrals are becoming more common for many practices, your website plays an important role in educating visitors, building trust with them, and ultimately converting them into leads and office visits. Building A High-Performing Medical Practice Website in 2022
At this point in 2020, it’s clear COVID-19 has permanently changed how healthcare practices conduct marketing. From the tone of creative to paid media tactics, your medical practice marketing probably looks pretty different now, compared to just a year ago.
As COVID-19 has continued to evolve and change the way so many live their daily lives, so have the needs for how you must address it when marketing your medical practice to current and prospective patients. Life looks different depending
In my last article, I wrote about seven essential inbound marketing strategies for health care. The first strategy, and the one that I believe is by far the most important for any medical practice, is to lead with empathy. I would
The evolution of the healthcare industry has led to dynamic changes in how providers market their services. One of the biggest changes in healthcare has been how patients are getting information about health. Many are bypassing their primary care physicians
Programmatic advertising is a method of buying ads that’s automated by machines to make it more efficient. The process is an auction-style model where a human ad buyer sets targeting parameters, and each advertiser bids in real time on consumers
Inbound marketing is a proven methodology for growing business, yet in healthcare marketing, we see plenty of practices not reaching their full potential. Below, I’ve outlined seven key strategies to build upon your current inbound marketing efforts, covering the full
