Insight on Medical Practice & Healthcare Marketing
Introduction In 2020 and 2021, we saw a tremendous shift in how spine and orthopedic practices operate and market themselves to weather the many ups and downs of the COVID-19 pandemic. The pandemic is being credited with accelerating healthcare’s digital
The time patients spend in digital is increasingly dominated by video. Most physicians know that video should be a part of their marketing strategy, but where do you start? What type of video should you be creating? What are common
2023 has ushered in several new B2B healthcare marketing trends for healthcare startups and service companies. According to CB Insights, over 12,000 health tech startups are catering to the healthcare industry across the globe, and that number is increasing rapidly.
Introduction The challenges of marketing a medical practice aren’t just about coming up with marketing ideas or figuring out how much your medical practice should spend. Instead, it’s about aligning your practice marketing plan with the patient journey – understanding
Introduction As a digital marketing professional focused on healthcare, I’ve helped many medical practices grow over the last 15 years. I’ve learned what moves the needle to get more patients during that time. I’ve boiled it down into the following
Introduction Dermatology Practices face unique marketing challenges. This is primarily due to the wide variety of conditions treated and the variety of essential treatments and elective procedures. More conditions and treatments to market mean both higher competition and a higher
Introduction Most medical practices rely on physician referrals to get new patients. Partnering with physician referral services or hiring a physician liaison can help you scale these referrals. However, you’re still reliant on another physician to bring you patients at
Introduction Your medical practice website is the front door of your practice online. It is the foundation of your medical practice marketing because it impacts several different marketing objectives. Medical Practice Website Objectives 1. Builds Your Reputation The design of
