Insight on Medical Practice & Healthcare Marketing
Introduction Creating or redesigning a website is something most medical practices don’t often do. It can be an intensive process that includes getting the visual design right and the content. More importantly, your website design is an exercise in functionality.
Marketing a medical group practice is different than marketing a single location. Each location has its challenges – separate competition, patient demographics, etc. The medical group practices that succeed at marketing define a strategy that builds on the advantages of
Introduction In 2020 and 2021, we saw a tremendous shift in how spine and orthopedic practices operate and market themselves to weather the many ups and downs of the COVID-19 pandemic. The pandemic is being credited with accelerating healthcare’s digital
The time patients spend in digital is increasingly dominated by video. Most physicians know that video should be a part of their marketing strategy, but where do you start? What type of video should you be creating? What are common
2023 has ushered in several new B2B healthcare marketing trends for healthcare startups and service companies. According to CB Insights, over 12,000 health tech startups are catering to the healthcare industry across the globe, and that number is increasing rapidly.
Introduction The challenges of marketing a medical practice aren’t just about coming up with marketing ideas or figuring out how much your medical practice should spend. Instead, it’s about aligning your practice marketing plan with the patient journey – understanding
Introduction As a digital marketing professional focused on healthcare, I’ve helped many medical practices grow over the last 15 years. I’ve learned what moves the needle to get more patients during that time. I’ve boiled it down into the following
Introduction Dermatology Practices face unique marketing challenges. This is primarily due to the wide variety of conditions treated and the variety of essential treatments and elective procedures. More conditions and treatments to market mean both higher competition and a higher
