Step 1: Assessment of your Current Marketing Efforts

In our first meeting or conference call, we’d like to learn more about your company. We’d also like to give you an assessment of your current website, current marketing efforts, social media efforts, and any paid search campaigns that you have in place. We’ll give you immediate report on missed opportunities and tips for improving your digital marketing efforts. This usually takes an hour and we welcome any company stakeholders to attend the assessment meeting. It’s important we take an accurate snapshot of your marketing systems.

Cost for the Assessment: $0

Step 2: Goal Setting Session

Once we’ve determined that RUNNER’s Inbound Marketing services would be a good fit for you, it’s time to define your goals for the business. In a second meeting with a Sr. Digital Strategist, we’ll work with you to define your company’s timelines for growth, learn about existing resources, and outline a realistic marketing budget. In this session we will:

  • Explore Company Goals
  • Understand Current Plans to Reach those Goals
  • Uncover Challenges
  • Establish Timelines
  • Expose Consequences & Implications
  • Verify Budget & Authority
  • Discuss Next Steps

Cost for the Goal Setting Session: $0

Step 3: Develop an Inbound Marketing Strategic Plan

With a well-defined set of goals for the company, a RUNNER Sr. Digital Strategist will develop your custom Inbound Marketing Strategy. The strategist’s single focus is to craft and execute an effective, custom online campaign for you.

  • Analysis of Your Current Marketing & Brand
  • An Outline of Your Business Goals
  • A Competitive Analysis
  • Definition of Your Value Proposition
  • Best Prospect and Quality Lead Identification
  • Development of Buyer Personas
  • Definition of Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL)
  • Definition of Your Key Performance Indicators (KPI’s)
  • Campaign Development Strategy: Identification of Tasks Required to Launch Campaign
  • Drive Traffic Strategy: Blogging, Social Media, Search Engine Optimization
  • Lead Conversion Strategy
  • Grow Sales Strategy: Marketing Automation and Contact Management
  • Marketing Analysis & Reporting Plan

Our Custom Strategic Plans start at $5000.

Step 4: Campaign Setup and Asset Optimization

Once your Strategic Plan is created, it’s time to get to work setting up your inbound marketing campaign. Several things may be required during this phase in order for your campaign to succeed:

  • Website Redesign
  • Website Development
  • Blog Setup
  • Website Optimization (Technical SEO)
  • Setup of your Inbound Marketing Software (HubSpot, Pardot, Marketo)
  • Import Existing Marketing Email Lists
  • Setup Lead Scoring Rules
  • Setup Landing Pages and Lead Generation Forms
  • Email Template Design
  • Social Media Account setup
  • Repurposing of existing marketing assets
  • Creating New Assets
  • Premium Content Creation (like videos)
  • Lead Nurturing Campaigns
  • Integration with your CRM system (Salesforce, HubSpot CRM, Sugar CRM)

Step 5: Monthly Inbound Marketing Campaign Management Services

Once your inbound marketing campaign is ready to launch, we will work each month to carry out the strategy. All the work we do is in the name of generating leads and helping your company GROW.

  • Creative Marketing Concept Development
  • Reputation Monitoring / Sentiment Monitoring
  • Social Media Management
  • Paid Search Advertising Campaigns Setup in Google Adwords or Bing Ads
  • Paid Social Advertising Campaign Setup
  • Content Calendar Development
  • Content Creation
  • Content Optimization (SEO)
  • Email Marketing Management
  • Landing Page Development
  • Call-to-Action Development
  • Support and Training
  • Regular Strategy Meetings
  • Reporting and Insights

Ready to get started?