Our Work:
Trinity Regional Hospital
Practice Listings
Google Business Profile Optimization
Digital Advertising
Google Ads
Practice Listings
Google Business Profile Optimization
Digital Advertising
Google Ads
Parker Performance Institute is an innovative brain & body clinic, supported by Parker University that combines the most innovative both Chiropractic and Neurological therapies together for breakthrough results.
They first approached RUNNER as they were opening a brand new 10,000 square foot state-of-the-art facility and two separate brands – one focused on Neurology and the other on Sports Medicine. They wanted to create a new brand that would reflect the multidisciplinary nature of their practice, as well as a marketing plan to grow new patient volume quickly.
RUNNER built out both Google Search Ads campaigns targeting ER, Urgent Care and Hospital keywords, as well as utilizing a Google “Performance Max” to generate awareness of Trinity Regional Hospital by using visual assets such as image ads and Youtube ads.
In addition, we created and fully built out the Google Business Profile to be as robust as possible, and include any potential information that patients might need. This included developing copy and images for regular Google Business Profile posts, a key strategy for increasing visibility and ranking in local search results on Google.
Our strategy was felt immediately, with an increase of more than 30% in new patients within the first 30 days, and our continued optimization resulted in increases in click-through-rates and decreases of more than 50% in cost-per-lead.
Trinity Regional Hospital was purchased by Medical City in February of 2024.
