Insight on Medical Practice & Healthcare Marketing
As patient self-referrals are becoming more common for many practices, your website plays an important role in educating visitors, building trust with them, and ultimately converting them into leads and office visits. Building A High-Performing Medical Practice Website in 2022
In my last article, I wrote about seven essential inbound marketing strategies for health care. The first strategy, and the one that I believe is by far the most important for any medical practice, is to lead with empathy. I would
Programmatic advertising is a method of buying ads that’s automated by machines to make it more efficient. The process is an auction-style model where a human ad buyer sets targeting parameters, and each advertiser bids in real time on consumers
Inbound marketing is a proven methodology for growing business, yet in healthcare marketing, we see plenty of practices not reaching their full potential. Below, I’ve outlined seven key strategies to build upon your current inbound marketing efforts, covering the full
Physician referrals are an important strategy for most medical practices to gain patients. In fact, as I’ve seen with my clients, many practices hire dedicated physician liaisons to build relationships with other practices. Yet these strategies offer no guarantee of
There’s a big difference between a medical practice that’s marketing itself to keep the schedule reliably booked and a medical practice that’s looking to truly grow — add physicians, add offices or drastically increase revenue. Meeting these strategic objectives often
This week, Hubspot released a COVID-19 performance benchmark tool based on aggregated data from 70,000 global customers. It tracks deals created and closed, sales email sends and response rates, marketing email sends and open rates and much more. The goal
Like many B2B sales and marketing team members, you may have been relying on a handful of in-person conferences to drive a large percentage of new leads or sales. With conferences canceled, what’s the best way to pivot and continue
