Insight on Medical Practice & Healthcare Marketing
Introduction The challenges of marketing a medical practice aren’t just about coming up with marketing ideas or figuring out how much your medical practice should spend. Instead, it’s about aligning your practice marketing plan with the patient journey – understanding
Introduction As a digital marketing professional focused on healthcare, I’ve helped many medical practices grow over the last 15 years. I’ve learned what moves the needle to get more patients during that time. I’ve boiled it down into the following
Introduction Dermatology Practices face unique marketing challenges. This is primarily due to the wide variety of conditions treated and the variety of essential treatments and elective procedures. More conditions and treatments to market mean both higher competition and a higher
Introduction Most medical practices rely on physician referrals to get new patients. Partnering with physician referral services or hiring a physician liaison can help you scale these referrals. However, you’re still reliant on another physician to bring you patients at
Introduction Your medical practice website is the front door of your practice online. It is the foundation of your medical practice marketing because it impacts several different marketing objectives. Medical Practice Website Objectives 1. Builds Your Reputation The design of
Introduction SEO is critical for modern medical practices. But, first, you must have the right SEO strategy to improve your medical website ranking and drive more traffic. Unlike paid advertising, there are no guarantees for placement or performance. As a
Introduction As digital marketing becomes the primary strategy for how practices build their reputation and attract new patients, many practices are still not treating the data they generate in marketing as sensitive health information. But, it is possible to do
How many times have you worked on a campaign that didn’t work? Do you remember the reason? Marketing is a process of experimentation, and experiments don’t always work. But there are a few common reasons that I see marketing campaigns
