Insight on Medical Practice & Healthcare Marketing
Introduction Dermatology Practices face unique marketing challenges. This is primarily due to the wide variety of conditions treated and the variety of essential treatments and elective procedures. More conditions and treatments to market mean both higher competition and a higher
Introduction Most medical practices rely on physician referrals to get new patients. Partnering with physician referral services or hiring a physician liaison can help you scale these referrals. However, you’re still reliant on another physician to bring you patients at
Introduction Your medical practice website is the front door of your practice online. It is the foundation of your medical practice marketing because it impacts several different marketing objectives. Medical Practice Website Objectives 1. Builds Your Reputation The design of
Introduction SEO is critical for modern medical practices. But, first, you must have the right SEO strategy to improve your medical website ranking and drive more traffic. Unlike paid advertising, there are no guarantees for placement or performance. As a
Introduction As digital marketing becomes the primary strategy for how practices build their reputation and attract new patients, many practices are still not treating the data they generate in marketing as sensitive health information. But, it is possible to do
How many times have you worked on a campaign that didn’t work? Do you remember the reason? Marketing is a process of experimentation, and experiments don’t always work. But there are a few common reasons that I see marketing campaigns
As the majority of patient research is now happening online, many of the patients that reach out to your practice will do so after-hours when it’s most convenient. In fact, in a recent client audit, we found that 27% of
Experienced marketers have a few mental models and strategic frameworks that provide the foundation for how they view and execute marketing campaigns. In this article, I want to share a few of the ones our agency has used that have
