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Insight on Medical Practice & Healthcare Marketing

8 Common Reasons Why Marketing Campaigns Fail

8 Common Reasons Why Marketing Campaigns Fail

How many times have you worked on a campaign that didn’t work? Do you remember the reason? Marketing is a process of experimentation, and experiments don’t always work. But there are a few common reasons that I see marketing campaigns

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How to Handle After-Hours Patient Leads

How to Handle After-Hours Patient Leads

As the majority of patient research is now happening online, many of the patients that reach out to your practice will do so after-hours when it’s most convenient. In fact, in a recent client audit, we found that 27% of

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16 Types of Medical Marketing Videos

16 Types of Medical Marketing Videos

Video marketing has become an essential way for medical practices to attract more patients and build a reputation. One of the key elements of your medical practice video marketing strategy is the types of videos you create. This article will

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Six Social Media Tips For Medical Practices

Six Social Media Tips For Medical Practices

For medical practices, finding new patients can be as simple as looking where consumers spend the most time. That’s why for years, marketers have been telling you that your practice needs to be active on social media. Yet not every

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