Insight on Medical Practice & Healthcare Marketing
The goal of every medical practice is to convert website visitors into leads and eventually patients. Yet many medical practices don’t know if they’re doing a good job getting new patient leads, or if their patient conversion rate is below
Knowing how well your campaign is working is tough if you’re a medical practice running Google Ads. Standard benchmarks for ad performance might not work because they don’t apply to healthcare. Our team at RUNNER has been able to aggregate
You likely know that LinkedIn is also one of the most widely misused connection tools. In fact, if you’re reading this article from LinkedIn, I invite you to tab back and glance at your “messaging” pane. You’ll likely see several
2023 has ushered in several new B2B healthcare marketing trends for healthcare startups and service companies. According to CB Insights, over 12,000 health tech startups are catering to the healthcare industry across the globe, and that number is increasing rapidly.
In January, we wrote about the new Apple iOS 14 update. When exploring the implications of this update, we noted that Facebook’s “Audience Network” would likely see the biggest impact from these updates. As a refresher, the Audience Network are
While Google makes tweaks to its eponymous ad platform quite frequently – there’s one change unfolding right now that should make every search advertiser take pause: the phasing out of Broad Match Modified (BMM) keywords. As of February 18th, BMM
Telehealth platforms provide a way for medical practices to keep both their patients and businesses healthy.
Google Analytics 4 launched in October as the latest version of the ubiquitous, Google Analytics reporting platform. Don’t worry if you missed the launch – we get it, there’s been a lot going on this year. It’s fair to say
