Medical Marketing Blog

Insight on Medical Practice & Healthcare Marketing

What's a Good Healthcare Conversion Rate?

What’s A Good Conversion Rate for Medical Practices?

80% of Internet users, or about 93 million Americans, have made a health-related online search, according to the Pew Internet & American Life Project. This means most Americans are turning to the Internet to answer health-related questions, so it’s important

Read More
LinkedIn Strategies for B2B Healthcare Companies

How To Use Linkedin For B2B Healthcare Marketing

You likely know that LinkedIn is also one of the most widely misused connection tools. In fact, if you’re reading this article from LinkedIn, I invite you to tab back and glance at your “messaging” pane. You’ll likely see several

Read More
Healthcare Marketing Trends for 2021

Healthcare Marketing Trends for 2021

2020 is coming to an end. While it was one of the toughest years for healthcare we’re likely to see in our lifetime, the industry has proven we can be agile and adaptable; to do whatever serves our patients best.

Read More
The Ideal Medical Practice Marketing Technology Stack

The Ideal Medical Practice Marketing Technology Stack

For many medical practices, marketing technology has become a growing expense. As more budget is spent on digital marketing, more tools are needed. What is a marketing technology stack? Your marketing technology stack is the collection of technologies a practice

Read More
A Guide to Secure and Compliant Medical Marketing

Best Practices for Secure Patient Marketing

As a medical practice owner, you know how important it is to protect your patients’ Personal Health Information. You’ve likely invested in secure servers, EHRs, and even a fax machine to make sure you’re doing everything you need to be

Read More
5 Medical Marketing Myths

5 Medical Marketing Myths

Why Even the Best Doctors Need Marketing, Too While the laws that limited advertising in medical professions were overturned back in 1977, many healthcare providers are still slow to embrace marketing, especially digital marketing.  Gone are the days where you

Read More

Ready to Grow Your Practice?

Speak with one of our experienced medical marketers to see how we can help you meet (and even exceed) your growth goals.