Insight on Medical Practice & Healthcare Marketing
Google search ads continue to be one of the best ways to drive low-funnel potential patients to your medical practice. While it’s a proven paid advertising channel, it’s by no means a walk-in-the-park to manage. Google Ads made 63 updates
2020 is coming to an end. While it was one of the toughest years for healthcare we’re likely to see in our lifetime, the industry has proven we can be agile and adaptable; to do whatever serves our patients best.
For many medical practices, marketing technology has become a growing expense. As more budget is spent on digital marketing, more tools are needed. What Is a Marketing Technology Stack? Your marketing technology stack is the collection of technologies a practice
As a medical practice owner, you know how important it is to protect your patients’ Personal Health Information. You’ve likely invested in secure servers, EHRs, and even a fax machine to make sure you’re doing everything you need to be
While the laws that limited advertising in medical professions was overturned back in 1977, many healthcare providers are still slow to embrace marketing, especially digital marketing. Gone are the days when you could rely only on word-of-mouth or referrals from
Social media is built for impulse buys. See it. Want it. Buy it. But as social media has taken over our time spent online, having a social media strategy is now a necessity for almost all businesses, including medical practices.
The COVID-19 pandemic has revealed one of the most important elements of a practice’s value to its patients: trust. Online, the currency of trust is medical practice reviews. With our many years of experience managing patient acquisition, we know that
At this point in 2020, it’s clear COVID-19 has permanently changed how healthcare practices conduct marketing. From the tone of creative to paid media tactics, your medical practice marketing probably looks pretty different now, compared to just a year ago.
